as a destination was only focused as cultural destination and even our tour
operators have been promoting traditional products which is mainly focusing on
our unique cultural heritage. This is mainly branded as the Golden Triangle
of India ie Delhi-Agra- Jaipur circuit and may be extended by including
in the circuit Gwalior-Shivpuri-Orchha, Khajuraho-Varanasi or
Jaipur-Udaipur-Jodhpur-Mumbai based on the existing Golden Triangle
circuit. As a change now some tour
operators have added Jaipur-Ajmer-Pushkar-Sawai Modhopur or
Delhi-Haridwar-RishiKesh-Dehradun- Mussoorie or Delhi-Shimla-Kullu-Manali
mainly covering North India destinations as the Delhi is now the main gateway
for arrival of international tourists.
is no denying that now the time has come to redesign our products with new
products which have been developed in Madhya Pradesh-Bhopal-Indore, Kanha
National Park or move towards South India in a big way. Here
air-connectivity from various parts of the globe have made a remarkable change
in tourist movements. We should encash the new interest among tourists to
explore more unexplored areas in India.
helps to get repeat visitors and longer stay from tourists. Western India and
Eastern India have many Niche products which can also be the unique sale
proposition to attract foreign tourists, Kerala products have already got the
global acceptance. Its Ayurvedic Rejuvenation packages hold attraction and with
3 international airports have taken good number of international tourists. They
rightly diversified the product with Munnar Hills, Backwater drive at
Alleppey-Kollam, Periyar wildlife very enchanting packages with in 500 km
also with an affordable price.
Andhra Pradesh, Karnataka, Tamil Nadu have come into tourism scene of India challenging
North India with varied products specially Chennai on Medical Tourism, Andhra
Pradesh with MICE, Karnataka with world Heritage Monuments of
Aihole-Pattadakal-Hampi, Telangana with miles of pristine beaches and temple
festivals and tiers of hotels, air connectivity with brand new International
airports. The remarkable changes in tourist movements happened because of
diversification of products.
Tamil Nadu has been recognized with the largest arrivals of International
tourists in India since last two/three years. So our old triumple ‘Golden
Triangle’ got a beating now and there is a new trend to move towards. East
Kolkata-Darjeeling and Buddhist pilgrim circuits in Bihar and the North East.
Ministry of Tourism also putting special efforts to promote Buddhist
circuits to attract more traffic toward Gaya, Bodhgaya, Rajgir-Nalanda-
Vaishali-Kushinagar and had Buddhist Conclave in Varanasi where over
400 delegates from overseas participated. Even Gaya is now open for Charters
from Buddhist destinations. A good winds of change is visible with new
doubt, innovations will be the key for future growth. The states which can
really provide unique experience and a very different package and more on
affordability part taken care, will have prosperous tourism. In this respect
Kerala, Rajasthan, Goa and Madhya Pradesh are making positive impact in
tourist’s mind. Even Gujarat, Odisha and Himalayan states of Uttarakhand are
doing quite well. These states specially Uttarakhand, Himachal Pradesh etc are doing well because of unique nature
trails, Himalayan temples, wildlife and Gujarat and Odisha for temples, beaches, wildlife, cuisine and shopping. As
in Uttarakhand infrastructure is limited, they have started with limited
groups. Tamil Nadu is a big alternative destination with temples, beaches,
resorts, wildlife, shopping and big efforts put by the government of Tamil Nadu
Tourism. Cruise tourism, wellness, Health tourism, sports tourism are also the
areas where South is doing well by diversifying the products,
Tourism with ethic culture has been India’s new tourism product and hold good
potential but need infrastructure upgrading to have international acceptance
and also good connectivity Tour Operators have to redesign their products and not
restrict to traditional business. Government has to do more and now doing its
best as per market needs mainly global marketing of all these new
products/destinations and infrastructure development in an integrated manner
with state government partnerships.
holding investors meet, as government alone cannot meet all the development
expenses. Our wildlife packages have been added as new attractions and are
being promoted with eco-sensitive approach. The viewing of wildlife is much
better now and Tiger viewing is challenge for tourists. Our festivals and fairs
have been packaged very professionally and tourists are queuing to buy these
diversified products. Sports tourism with golfing tours, skiing in Auli,
Gulmarg, Solang valley near Manali are big attractions and getting popular.
Even Farm Tours in Haryana also getting popular, Winery visits in Maharashtra,
Rice field visits in Dehradun, Tea Estate visit in Darjeeling, Assam and
Nilgiri, Hills; even visit to Automobile plant in Punjab Textile plant,
in Surat, IT Hubs (AP), Carpet manufacturing, glass manufacturing,
filigree work in Odisha, Leather (Tannery)
have growing interest to new generation tourists. Even younger tourists
like to come to India to learn musical instruments Tabla, Flute, Sarod and dance
of various forms and like to spend 2 to 3 months for this purpose.
also offers excellent Medical facilities at an affordable package and quite a
number of tourists are now visiting India for medical treatments or
rejuvenation packages along with business trips.
We have so much of options and new initiatives. With innovative
approach and investments, India can be the most popular destination in the
world. We can show the difference to the world and present India as a destination For all Reasons and for all Seasons.