Bangkok, 1 February, 2016
Chiang Rai will host the Pacific Asia Travel Association’s Adventure Travel and Responsible Tourism Conference and Mart (AT&RTCM) 2016, 17 to 19 February, the first Asia-Pacific travel conference to be held in this Far North tourist destination.
The Tourism Authority of Thailand (TAT) is supporting the landmark event to illustrate the readiness of secondary destinations to welcome international tourism.
Previously held in Nepal and Bhutan, this year’s AT&RTCM will position Chiang Rai as an emerging destination for both soft adventure and community-based tourism.
Highlighting the theme of “Creating Experiences, Sharing Opportunities,” the three-day event will bring together travel executives who promote adventure and sustainable travel options. Tourism experts, many of them architects of successful adventure and community-based tourism projects in Asia, will complete a line-up of 20 speakers from 10 nations.
Two representatives of the TAT will speak at the event: Mr. Chattan Kunjara Na Ayudhya, Executive Director – Advertising and Public Relations Department, who will speak on Sharing Opportunities: Building Back Better after a Disaster, and Mr. Ben Fleming, Marketing Manager, TAT LA Office, who will talk on Sharing Opportunities: How to Design Effective Co-operative Marketing Campaigns.
Other topics featured in the programme include: ‘Creating Experiences that Challenge, Delight and Inspire’; ‘Best Practices in Responsible Tourism from the ASEAN Region’; The Inbound Marketing Playbook; ‘The New Adventure Market: Understanding the Indian and Chinese Adventure Traveller’, and ‘Crossroads: Adventure and Responsible Travel Off the Beaten Path’.
The Conference and Mart will be held at the Dusit Island Resort on the banks of the Mae Kok River that flows through the heart of Chiang Rai city.
Representing more 1,000 companies and organizations in 90 countries, US-based Adventure Travel Trade Association President, Shannon Stowell, will deliver the keynote address at the opening session.Mrs. Juthaporn Rerngronasa, Deputy Governor for International Marketing Europe, Africa, Middle East and Americas said: “This landmark event will help to propel Thailand to the forefront of environmental protection and sustainability within the tourism industry in the region.”