Delegates from local tourist boards, incoming agencies, attractions, hotels and travel partners were part of the road-show to showcase Austria as a destination for summer 2016.
The roadshow was held in 3 cities; Mumbai, Ahmedabad and Delhi and was a huge success, with close to 350 agents attending collectively. Press events were held in Mumbai and Delhi.
Travel from India to Austria saw a whopping 40% increase from 2014 to 2015 in arrivals and 34% in overnights.
(comparison) 2005: 71.162 overnights und 39.204 arrivals from India.
Austria total 2015: 218.700 overnights (plus 33,9% from 2014) from India and 118.300 arrivals (plus 40% from 2014)
The Austrian Tourist Office has recently completed its website relaunch to offer the perfect platform to promote the varied and colorful aspects of a vacation in Austria. This week the Tourist Office launches its new marketing campaign “Journeys Through Austria” offering expertly curated itineraries. Insider tips combined with practical information provide a travel planning tool for the visitor from INDIA to experience Austria at its fullest.
Christine Mukharji, Director of the Austrian National Tourist Office in India is optimistic for the year ahead – “We will continue our focus to promote the unique symbiosis of culture and nature. A visit to Austria is not “just another vacation on the bucket list” but a rewarding experience and immersion in Austrian culture and lifestyle. It is easy for Indian guests to feel at home, they quickly feel part of an authentic lifestyle that is rewarding and enriches their lives even back at home”.
Vienna beckons young Indians and honeymooning couples
Overawed visitors refer to Vienna as one of the most enchanting and fabulously romantic cities gracing planet earth, a testimony to centuries of soaring human endeavor and nature’s munificence. The city has plenty to offer couples and newly-weds from India, keen to enjoy their honeymoon in a fairytale ambience, replete with history, culture, royalty, palaces and many other attractions, all in a single package unlike any other.
A stroll on the quaint cobblestone streets, winding lanes, arcade-lined courtyards in the Old City, is bound to appeal to the romantically inclined, looking for unforgettable, ‘out of this world’ experience and some privacy.
“Vienna’s contemporary attractions and young neighborhoods offer a lot to young Indian travelers. Vienna also makes for a romantic wedding destination providing honeymooners the backdrop for a fairytale romance,” says Norbert Kettner, director, Vienna Toursit Board (VTB).
A number of Indian restaurants, providing authentic vegetarian fare, that dot Vienna are a big attraction for a few who miss their home like Indian food during travels. The presence of English-speaking hotel staff and guides also help, not to speak of a bustling nightlife, museums and shopping experiences.
Viennese Cuisine and Shopping
While there are plenty of Indian restaurants in Vienna, amorous couples can sample authentic Viennese cuisine. The is the world’s only cuisine which draws its identity from the fables city, and blends the best culinary flavours of Bohemia, Austria, Hungary, Italy and the Balkans. A shopper’s paradise, Vienna also boasts of “Golden Quarter,” a luxury mall housed in a complex of UNESCO heritage palace, offering global brands.