Israel Ministry of Tourism and Israel Consulate in India recently organized a travel-trade interaction in Delhi and Mumbai. Israel has boosted its marketing budget in order to attract more Indian travelers on “MICE” and leisure segments.
Speaking on the occasion, Mr. Amir Halevi, Director General, Israel Ministry of Tourism said,“Israel has seen a growth of 13% in 2015 with 40,000 Indians has traveled to Israel in 2015. Israel is rooting its place in India and has experienced consistent growth in 2015. We're confident that in 2016 more Indians will visit Israel and seeing this trend we're boosting our marketing budget for India to target travel agents and direct consumers”.
The Israel Ministry of Tourism is boosting its marketing campaigns after seeing the consistent response from Indian travelers. According to it, India is the top source market for Israel in Asia and hence, initially they would be focusing on main cities in India before penetrating deeper into the country to promote Israel as a tourist destination.
El Al provides direct connectivity and is also seeing an increase in the number of bookings from India. The airline has direct flights from Mumbai to Tel Aviv. IMOT is also in a discussion with the Civil Aviation Ministry and Indian airlines to have direct flights to Israel from India.
IMOT wants to promote Israel as MICE (meetings, incentives, conferences and exhibitions and leisure destinations and will be targeting travel trade and end-consumers through various marketing tools.
“We will also target end-consumers through marketing on digital platforms. We are sure that through vigorous strategies we will see a positive growth in tourist arrivals from India in 2016. We are also planning to involve Bollywood to promote Israel,” said IMOT India director Hassan Madah. IMOT will be promoting other tourist attractions in Israel such as Dead Sea, Jerusalem, Tel Aviv, Haifa, Massada and Negev Desert.