Jakarta, February 10, 2016
After successful Sales Mission India, 2016 in Hyderabad and New Delhi last month, The ministry of Tourism of Indonesia (MoT) continues to aggressively promote “Wonderful Indonesia” in the Indian market. This week MoT continues to hold sales mission event entitled Sales Mission India 2016 in Chennai and Mumbai from February 15th to 17th.
In 2016, MoT is targeting 350,000 Indian visitor arrivals after managed to attract 262,000 visitors in 2015. Indian market with figures of 19.5 million outbound travelers is very potential for tourism in Indonesia. Part of this optimistic forecast is based on the recent regulation of giving Indian citizens 30-day, visa-free entry into Indonesia for tourism purpose (as per regulation no. 104/2015). Such growth could actually be higher, but presently it is constrained by the absence of direct flight between India and Indonesia.
MoT invited fifteen Indonesian tourism and hospitality industries to join the Indonesia’s sales mission to India. They will have the opportunity to meet hundreds of business counterparts in India. The events core activities are business to business (B2B) meetings in a tabletop setting which is expected to generate million dollars mutual business.
Sales Mission held in February 15th to 17th simultaneously with Outbound Travel Mart (OTM) 2016 in Mumbai. OTM is a largest tourism market, not only in India but also in south Asia. Promotions in February were appropriate because it was within two to three months from the peak vacation period in India which is mid-April to late June. According to research conducted by European Travel Commission (2014) which states that generally Indian tourists plan their holidays three months in advance and book their accommodation and travel tickets three to six weeks prior to their travel date.
The Indonesian Minister of Tourism, MR. Arief Yahya has taken the initiative to ask Ministry of Transportation authorities in Indonesia to start direct flights from Indonesia to India. “This year, Garuda Indonesia, the national airline of Indonesia, has also promised to start Mumbai – Jakarta Garuda Indonesia, the national airline of Indonesia, has also promised to start Mumbai- Jakarta/Bali route” said Director for Market Development for the Asia Pacific Region, Mr. Vinsensius (Vinsen) Jemadu.