Mumbai, 27th February, 2016
The fourth edition of IIFTC (India International Film Tourism Conclave) Locations Show, India’s largest film Tourism event witnessed many prominent participants from film and tourism fraternity in Mumbai today. Renowned film-makers including David Dhawan, Rahul Rawail and many others showcased their support towards this initiative with their presence. The event is an initiative by Mercury Interactive supported by India’s apex film body, Film Federation of India (FFI).
IIFTC Locations Show 2016 was a grand success as it saw participation from various Asian, African and European countries vying to garner a larger slice of ever increasingly foreign shoots market in India. IIFTC Locations Show 2016 saw participation from some exotic countries such as Kenya, Namibia, South Africa (KwaZulu Natal), Fiji, Spain, Germany, Thailand, Vietnam to name a few.
According to Harshad Bhagwat, Director, IIFTC, “Films have been one of the most vital motivations for putting a destination on a travel itinerary. Films provide many positive impacts for the destination in terms of economic and cultural value, brand awareness and positive image building. With IIFTC, we aim to create a conducive environment for Locations Scouting for creative industries in India as well as a credible B2B platform for film induced tourism promotion”According to a study conducted by Mercury Integrated Marketing Services, each year more than 200 Indian films are shot abroad in over 50 countries around the world and IIFTC serves as a perfect platform that brings the world of films and tourism together.