| International |
| THAI Delivers Keynote Address at Loyalty Conference 2016 |
Thai Airways International Public Company Limited (THAI) this week delivered the keynote address to delegates of the 8th Annual Loyalty Conference 2016, held at the Millennium Hilton, Bangkok. Mr. Charamporn Jotikasthira, THAI President, said Thai Airways International was honored to be the Official Airline Partner of the three-day conference and to have been invited to deliver the keynote address, concentrating on a new era in customer loyalty and its challenges. Loyalty programs are a powerful tool for businesses, not only for airlines, and its major challenge is keeping current customers, bringing in new customers, and engaging with inactive members. This conference, therefore, offered opportunities to connect with experts and to innovate in moving customer loyalty to the next level.