Mumbai, India, March 28th, 2016
Vista Rooms has announced their foray into Sri Lanka. They have partnered with 200+ hotels in 25+ cities in Sri Lanka. Following the ‘luxury at low budget’ model, average room prices range around INR 2,500 which includes amenities such as complimentary breakfast, free wi-fi and concierge services for booking flights and sightseeing tours. The properties under Vista Rooms' network includes include boutique hotels, guesthouses, service apartments, private villas and home stays. This is one of four other countries they will be launching in by the end of the year.
Vista Rooms has been expanding aggressively and in less than 10 months since their inception, has covered 800+ properties in 80+ cities in India. It now aims to establish the largest branded network of travel accommodations in Sri Lanka. Tourism in Sri Lankan has seen a rapid rise in the past couple of years, with a staggering increase in demand for budgeted accommodation in particular. Last year alone, more then 80% of guest stays have taken place in 2-Star and below category. Sri Lanka is very similar to India and English is widely accepted language, which makes for a perfect fit for Vista Rooms. The negligible difference between Indian and Sri Lankan currency and the amount of travel time also helps Vista Rooms expand aggressively.
Commenting on the development, Amit Damani, Co-Founder & Head of Growth at Vista Rooms said that “We are happy that Sri Lanka has warmly received Vista Rooms and the response we have received from hotel owners and customers has been very positive. Our expansion plans have been driven by our customer needs who have reached out to us expressing interest in certain international destinations. The past long weekend itself we received over 25 bookings through an emailer we sent to a select group of prior customers."
Vista Rooms gets involved in knowledge sharing with partner hotels to ensure standardization. As part of this exercise, Vista Rooms even shares proprietary technology which helps hotels to manage their property and customer relations.
Ankita Sheth, Co –Founder and Head of Alliances & Partnerships said “We are working with our hand-picked hotels to change the perception of budget hotels. We want travelers, coming to Sri Lanka, from all across the world to no longer worry whether their bathroom will be hygienic or whether the AC will be working when they stay at a budget hotel."
Vista Rooms follows an asset and people-light model and looks to venture into 5 other countries by the end of 2016. The rapid growth in Sri Lanka is an apt testimonial to Vista Rooms aggressive growth plans.