Mumbai, 11th April, 2016
Summer is right around the corner, and so is the unbearable heat that it brings along. Plan a getaway this sunny season to Imagica and experience the snowy winters at the newest attraction, Imagica Snow Park, India’s largest snow theme park in Khopoli, off the Mumbai-Pune expressway. Built over an area of 30,000 sq. ft. with 100%natural snow, the snow park, which is a joint venture with Acme Entertainment, boasts of real snowfall and sub-zero temperatures as well as a 50 foot tall snow dome.
Adlabs Entertainment Ltd. recently refreshed its brand promise with a one brand one destination approach. The Theme park, Water park and now launched Snow park all have a new identity now under the brand name IMAGICA. The new logo represents Imagica as a one stop holiday destination, bringing all its brands under a single Brand name, ‘Imagica’, with the tag line ‘Badi Interesting jagah hai’.
Imagica Snow Park, along with Imagica theme park, Water Park and Hotel Novotel Imagica, makes it one of the best holiday destinations in India which will enable Indians to enjoy an international standard experience without the need to travel overseas.
Mr. Kapil Bagla, Director & Chief Executive Officer of Adlabs said, “We are an entertainment starved nation. Imagica has been created with a vision to be the most sought after international standard holiday destination for families, friends, corporates, couples and everyone else who wishes to spend some quality time with their loved ones. Imagica Snow Park is the latest attraction which is sure to add to the overall magical experience.”
For a summer holiday in the snow, Imagica Snow Park has a variety of activities for guests visiting in batches of 400 people at a time for a 45 minutes session. Starting from 10 am in the morning, guests need to arrive 30 minutes before the show time, where they will be geared up with snow boots, jackets and gloves. Enjoy the magic of snow by playing basketball, sliding down the toboggans and rafts, climbing the rocky snowy mountains, having a snowball fight or just relaxing and sipping a cup of coffee at minus 5 degrees.
Guests can also look forward to spending their time doing activities like snow hiking, snow rafting as well as dance on the snow dance floor or pose amidst the snow castle and one-of-its-kind ice sculptures. Live an Eskimo’s life and interact with a real Eskimo in the Igloo. There are 3 Snow Cafés around the park, which serve delicious tea, coffee, hot chocolate and snacks.Representing his team, Mr. Shrenik Doshi, Managing Director, Acme Entertainment said, “We’d like to thank Adlabs Entertainment to give us this opportunity to get together for such an amazing project. Imagica Snow Park is the largest snow park in India, and we have been able to finish it in a record time of 13 months. With over 25 years of experience in the entertainment industry, the park has been designed to bring a Snow Village to life and create a magical story, which is the essence of Imagica.”