| Travel Trades |
| Pammi Aunty to promote the Jordan’s tourism |
Jordan Tourism Board, India Office has collaborated with Ssumier Pasricha and his Internet-breaking hit sensation Punjabi alter-ego Pammi Aunty to promote the country’s tourism.
The actor will be in Jordan for a week and will be travelling to places like Petra, Dead Sea, Wadi Rum, Aqaba and Amman, from where he will be making and posting videos. “Imagine Pammi Aunty swimming in the Dead Sea and calling Sarla Pehnji! It will be fun," said Ssumier Pasricha.
"Pammi Aunty in Jordan has already become an Internet sensation within a few hours of the first teaser video; and will mark a turning point for Jordan tourism and arrival numbers for Indians to Jordan," commented Ashit Taneja, Country Manager, Jordan Tourim Board, India Office.
"I will be promoting the country as Ssumier and Paami Aunty. I will be talking about the people there, the food, culture etc. It will be like a travel guide,” says Ssumier.
The first video which he will be uploading will give a hint with Pammi Aunty excitedly talking about being invited to Jordan. “She obviously doesn’t know anything about the country, so she will start reading about it,” added Ssumier, who is currently working on the creatives.
The actor, who has done theatre and TV, became an internet sensation with his Pammi Aunty videos.