| International |
| Singapore lauded as top cruise destination once again |
Singapore was just named top cruise destination by industry experts for a second time in three years.
“We are honoured that Singapore remains prominent in the minds of the cruise community as an attractive cruise hub. This is testament to our efforts to grow Singapore’s cruise industry and strong destination appeal,” said Miss Annie Chang, Director, Cruise, Singapore Tourism Board (STB).
In growing Singapore’s appeal as a cruise destination, STB has been leveraging Singapore’s superb air connectivity, world-class berthing facilities at the Singapore Cruise Centre and Marina Bay Cruise Centre Singapore, and proximity to myriad cruise offerings in the region.
The award also caps off years of developmental work that STB, cruise lines and trade partners had put in to grow the cruise industry in Singapore. Some of the initiatives include forging more than 10 marketing partnerships with cruise lines and trade partners to drive cruise passenger numbers, training more than 800 travel agents overseas to raise their capability to sell cruises from Singapore, and widening Singapore’s reach to consumers via multiple media platforms in six major source markets.