Yatra.com, India’s leading online travel company, has signed an MoU with the Government of Uttarakhand to promote homestays in the state as well as highlight the state’s unique tourist attractions. The company believes this to be a fast growing sector in the travel business catering to two large & rapidly growing customer segments – one, seeking unique experiences and two, seeking value within the accommodation space.
Yatra will promote all the state tourism approved homestays, wherein guests (travellers) can rent a room in the home of a local family (host) or the entire house. Enhancing the segment further, Yatra and Uttarakhand Tourism together will organize an orientation session for homestays where the villagers will be trained in guiding, cooking, hospitality and the cultural and natural heritage of the state. This partnership will give the tourists a chance to experience the hospitality of various families throughout Uttarakhand and enjoy wonderful home cooked food.
Speaking on the partnership, Mr. Sharat Dhall, COO (B2C), Yatra.com said, “We are delighted about this strategic alliance with the Government of Uttarakhand to boost the state’s tourism. With the peak season rolling in, we see this an opportunity to promote the rapidly growing Homestays segment in sync with the needs of travellers. Yatra is also seeking more such partnerships with other State Governments to promote local tourism and offer a taste of Indian hospitality and a very unique traveller experience.”
As a part of this partnership, Yatra will list over 500 homestay properties on its website and encourage the growth of homestays in Uttarakhand, giving tourists a very homely experience.