Both visitor arrivals and tourism receipts exceeded forecasts
to hit historical highs in 2016. While visitor arrivals grew by 7.7 per cent to
16.4 million, tourism receipts rose even higher by 13.9 per cent to $24.8
billion1. The strong tourism receipt results came on the back of visitors
spending more on Food and Beverage, Shopping and Accommodation.
Chief Executive of Singapore
Tourism Board (STB), Mr Lionel Yeo,
said, “We are heartened by the strong tourism sector performance in 2016.
Despite challenges such as weaker economic performance in some of Singapore’s
top source markets and a Zika virus outbreak, Singapore has managed to attract
more quality visitors to contribute to economic growth.”
From January to September 2016, there was good growth in
tourism receipts across Singapore’s top ten source markets. For the second
consecutive year, China (+41%)
ranked top in tourism receipts, followed by India (+37%) and Indonesia
(+14%). Tourism receipts from China increased mainly due to a volume-driven
growth while Indonesia and India saw tourism receipts growing on the back of
visitors spending more on shopping and accommodation.
Visitor Arrivals (2016)
For 2016, the top growth markets visitor arrivals in terms of
absolute growth were China (+36%), Indonesia (+6%), and India (+8%). The growth
was due to more visitor arrivals from Tier 1 and Tier 2 cities in China, India
and Indonesia, where STB had intensified its marketing efforts. India also
overtook Australia to become
Singapore’s 4th largest source market for visitor arrivals.
The largest declines in visitor arrivals were posted by Hong Kong (-12%), Malaysia (-2%), Australia
(-2%), South Korea (-2%) and Japan (-1%). The decline for Hong Kong
was largely attributed to its weaker economic performance, while Malaysia’s
depreciating ringgit dampened travel to Singapore.
Key Highlights in 2016
Enhancing destination attractiveness
Singapore’s vibrant tourism landscape was further enhanced
with new attractions and lifestyle offerings such as KidZania Singapore, permanent digital art gallery Future World at 2 The five attractions
include Singapore River Safari,
Singapore Zoological Gardens, Gardens By the Bay, Orchard Road and Chinatown.
ArtScience Museum at Marina Bay Sands, COMO
Dempsey and the introduction of the Michelin
Guide Singapore, as well as rejuvenated tourism offerings such as the
Chinatown Heritage Centre and the
newly relocated Zouk at Clarke Quay.
The Singapore calendar of events also remained vibrant with
new events such as Ultra Singapore and the inaugural HSBC World Rugby Sevens
Series, together with its strong after-party element, “Music After 7” at Clarke
On the business tourism front, STB supported more than 410
business events held in 2016, a 15 per cent year-on-year growth. These events
garnered around 343,000 visitor arrivals, and generated approximately $611
million in tourism receipts, a 20 per cent and 28 per cent increase
In 2016, the cruise industry saw cruise passenger throughput
rise by 16 per cent year-on-year to about 1.2 million and welcomed 10 maiden
calls. Singapore’s appeal as a cruise destination continued to be recognised
with numerous industry accolades, including being ranked the Top Cruise
Destination at the Seatrade Cruise Awards and the Top Asian Port of Call at the
Cruisers’ Choice Cruise Critic Awards.
STB forecasts tourism
receipts to be in the range of $25.1-$25.8 billion (+1 to 4%) and international
visitor arrivals to be in the range of 16.4-16.7 million (0 to +2%).
Global economic and political uncertainties will probably
continue to persist and there will be increasing regional competition for
tourism dollars. However, Singapore can benefit from the projected tourism
growth in the Asia-Pacific region.
STB will continue to work closely with tourism partners to
intensify our efforts and sustain quality tourism growth.