| International |
| Sri Lanka Tourism Promotion Bureau Conducts Roadshow In Mumbai |
Sri Lanka Tourism
conducted a road show for the travel trade and wedding planners in Mumbai, with an aim to increase
footfalls to the emerald island. The road show saw an attendance of 27
participants from Sri Lanka comprising of leading travel companies and
hoteliers besides the national carrier, SriLankan
Speaking about India as a market, Ms. Madubhani Perera, Director of Marketing, Sri Lanka Tourism
Promotion Bureau who attended and addressed the gathering said, “India is a
very important market for us. We have seen an annual rise in arrival numbers
from India over the years. The road show was conducted to increase destination
awareness and highlight the new attractions in Sri Lanka. We hope this event
will add a positive impact and further increase Indian footfall in Sri Lanka.
Further we have planned several promotional activities for Indian markets”
Apart from the road show in Mumbai, the SLTPB has plans of conducting road shows in Chennai, Hyderabad, Kolkata and Pune later in the year. The promotion plans for 2017 also include
joint promotions with international partners and a digital marketing campaign
targeting potential Indian travellers. Sri Lanka received a 12.8% increase in
Indian tourist arrivals in 2016 and are expecting an even better double digit
increase in 2017.
The roadshow was organized by Blue Square Consultants and received an overwhelming response as a
large number of agents & wedding planners attended the event.