Receiving a million visits per year, the Guggenheim Bilbao Museum is a symbol of Bilbao’s transformation and
its evolution into one of the avant-garde cities of the 21st century. A
spectacular building and the importance of the works that it houses puts the
city among the only five in the world that welcome the funds of this important
collection. Designed by the American architect Frank O. Gehry, this magnificent building celebrates its 20th
anniversary this year with a powerful and artistic programming.
To celebrate the
anniversary, which will be held on October 19, 2017, the exhibition space in
Bilbao will develop numerous activities over the course of 12 months under the
motto "El arte lo cambia todo"
(Art Changes Everything) as through this iconic monument Bilbao accomplished an
intensive change which appointed it as an international cultural destination.
The aim of the program
is to strengthen the position of Bilbao museum in the European and
international art scene, strengthen ties with the Basque artistic and cultural
environment and consolidate its position as the economic engine of Bilbao and
Here is a summary of
the 20th Anniversary Celebration Program:
The commemoration of the Anniversary will be present
throughout the activity of the Museum from October 2016 to October 2017.
"Art changes everything" is the concept that
presides over the year of celebration.
A special exhibition program and the opening of Museum's
spaces to young Basque artists and local cultural agents are some of the keys
to the Anniversary.
The commemoration of
the Anniversary will be presented in all Activities of the Museum from October
2016 to October 2017, and the concept of communication chosen is "Art
changes everything", a motto inspired by both the great change experienced
by the city of Bilbao and its inhabitants since the opening of the Museum as
for the transforming capacity of art. In addition, the Museum has designed a
special application of its logo and will build a microsite which will be
accessible from the Museum´s website which will serve as a communication
platform during the anniversary celebration and will be deployed in the next
An important aspect to note is that the XX Anniversary of the
Museum will receive from the Provincial Treasury of Bizkaia the recognition of
a series of tax incentives for companies and entities that carry out the
expenses and investments associated with the event and dissemination.
The commemoration will
bring with it the development of an extraordinary activity in following three
The Artistic Field, in which an ambitious conservation
project of the Own Collection will be launched along with a special exhibition
program. An intense and diverse catalogue that aims to attract a wide range of
visitors interested in different concepts from the Parisians avant-garde to the
American Abstract Expressionism with key representatives of comtemporary art as
Bill Viola, France Beacon, David Hockney or Fiona Tan.
Collaboration with cultural agents and the local artistic
community, which includes a call that will allow young Basque artists to show
their work in the Museum; and a collaborative project, called TopARTE that
allows local cultural associations to exhibit their art at some of the Museum facilities
free of charge. Both proposals aim to strengthen the bond with the local
The third area will include a series of celebration events
with and for citizens, which will be unveiled over the coming months. This
event started the latest 22 and 23 October with an open day in which visitors
can contemplate the exhibitions for free.