Global hospitality company Dusit International has announced the formation of Dusit Colours Co., Ltd., a joint
venture company launched in partnership with Colours International Co., Ltd., operator of the E-Hotel chain, in
Marking Dusit International’s debut in Japan, Dusit Colours
aims to develop and operate Dusit-branded hotels and hotel management related
education. As part of the agreement, both companies will work closely together
to develop a distinctive hotel franchise model informed by the best of Thai and
Japanese hospitality cultures and traditions.
Dusit International owns 49 per cent of the company, while Colours International owns 51 per cent.
The joint venture company will explore opportunities in several major Japanese
cities, including Kyoto, as candidate
sites for hotels under Dusit International’s five-star Dusit Thani brand, and is also considering projects under other
Dusit hotel brands, including dusitD2,
DusitPrincess, and Dusit Devarana.
“Two core areas for
Dusit’s profitable and sustainable growth include balance and expansion,” said Ms Suphajee Suthumpun, Group Chief
Executive Officer of Dusit International and Director of Dusit Colours.
“In the next three years we aim to broaden our portfolio to
have more than 50 per cent of our operations outside of Thailand, and entering
key markets such as Japan will be essential to reaching this goal. We are
delighted to partner with Colours International for this joint venture. Their
local expertise and knowledge will prove invaluable as we explore projects
designed to delight visitors and residents alike in Kyoto.”
Mr Yoshihiro Matsumoto, President of Colours International,
said, “Both Dusit International and Colours International are known for
delivering distinctive hospitality inspired by the cultures of their native countries,
so there’s a real synergy between our operations. We look forward to making
this joint venture a resounding success.”