came up with a one-of-its-kind consumer promotion in India aimed at creating a stir among shopaholics. Partnering with a
leading lifestyle brand, Aldo,
Destination Canada underwent a three-week campaign that took consumers straight
from the Aldo store to a fully sponsored 6 nights, 7 days trip to Canada.
An in-store ‘Shop &Win’ contest was held at 36 Aldo
stores across India till March 31. Four lucky winners of the contest won the
chance to explore the wealth of exhilarating, urban and surprising scenic
wonders of Canada. The package also included airfare, accommodation, food and
beverages as well as local transit charges.
The promotions for the campaign was on in all Aldo stores in
major cities across India, including Pune,
Noida, New Delhi, Mumbai, Ludhiana, Kolkata, Jaipur, Hyderabad, Gurgaon,
Chennai, Chandigarh, Bangalore, Amritsar and Ahmedabad. Apart from these, the campaign was also running in all
the 6 CALL IT SPRING stores across India, which is the sister brand of Aldo.
Aldo, established in 1972 in Montreal, Canada, is a leading international retailer known for
delivering wide range of shoes and accessories worldwide. The brand has over
1,800 stores in 87 countries. It has a great appeal with Indian audiences and
the brand offers great synergy with the brand Canada.