Etihad Airways has once again teamed up with Mumbai Indians for the 10th edition of
the Vivo Indian Premier League (IPL)
T20 cricket tournament that began this week.
The Abu Dhabi-based airline is lending its
support for the fourth year running to one of the most successful franchise
teams in the IPL and one of India’s biggest sports brands since the tournament
was launched in 2008.
Patrick Pierce, Etihad Airways Vice President
Marketing Partnerships, said: “We are delighted to once again partner with
Mumbai Indians for what promises to be an exciting and thrilling tournament
over the next six weeks.
“Etihad Airways enjoys
a strong sporting tradition. Cricket captures the hearts and minds of people
all over India, and in indeed in many parts of the world, so we are pleased to
be associated with the IPL watched by millions of cricket lovers globally on
A spokesman for Mumbai
Indians said: "Mumbai Indians are delighted to have support from Etihad
Airways and we are really excited on the season ahead, looking forward to
enthralling fans with some great cricket.”
Etihad Airways’ logo
will appear exclusively on the back of shirts worn by the Mumbai Indians at all
home and away matches. Under the sponsorship agreement, Etihad Airways will
also enjoy extensive branding and messaging beamed across LED pitch-side advertising
and on giant screens at Mumbai Indians’ home matches.
Etihad Airways operates three flights daily between its Abu
Dhabi hub and Mumbai. With connecting services from across Etihad Airways’
network in the Middle East, Europe, Africa and North America via Abu Dhabi, the
airline offers cricket lovers a choice of flights to Mumbai.
Together with Indian partner Jet Airways, Etihad Airways
operates the largest combined frequency to and from India of any international
airline with over 250 weekly flights connecting 15 gateway cities in India with