In 2017, Spain continues leading the Travel & Tourism Competitiveness Index (TTCI) ranking published
by the World Economic Forum in April
5th. This is the second time that the WEF appoints Spain as the most
competitive country for travel and tourism after leading the ranking in 2015.
The World Economic Forum Report benchmarks the performance of
136 economies through measuring four broad factors of competitiveness. Spain
maintains the first place with an overall score of 5.43 out of 7, followed by France (5.32), Germany (5.28), Japan
(5.26) and United Kingdom (5.20).
The success of Spain can be attributed to its wide and unique
offer of both cultural (2nd) and natural resources (9th). The richness of
cultural and natural assets is also recognized by UNESCO where it is the third country in the ranking with 45 sites
listed as World Heritage. Furthermore,
also remarkable are the scores gained in the tourism service infrastructure
(2nd), the air transport connectivity (9th) and strong policy support (5th).
The country has also
obtained good scores in Safety and security (18th), ground and port
infrastructure (15th) and health and hygiene (24th). In general, the key of
Spanish success is to obtain scores over the average in most of the 14 pillars
The Report also
remarks that Europe is again the strongest region in terms of overall
competitive performance. However, the developing economies, particularly in
Asia-Pacific region,are improving their competitiveness in travel and tourism.
India is one of the most improved nations reaching the 40th position in the