Even as temperatures are soaring, there has been a
substantial increase of 39 per cent in bookings for travel during the summer of
2017 among Indians, according to a recent report. “There has been a huge
increase in the number of people travelling this summer and about 39 per cent
more Indians are opting to travel this summer season,” MakeMyTrip COO – Hotels and Holidays – Mohit Gupta told quoting the ‘Summer Travel Trends’ report.
The findings of this report is based on the bookings seen on
MakeMyTrip platform till February 28, 2017 for travel for the summer season
(April–June 2017) and highlights the trends seen in the travel space compared
to last year. There also has been a remarkable year on year increase in
bookings coming from smart phones, Gupta said.
Smartphone penetration and adoption led by the young
travellers is driving the shift from offline to online in the travel industry,
he added. The transactions made from mobile app has increased by 49 per cent
since last summer in 2016, the report said.
With 39 per cent more Indians travelling this summer, there
has been a significant increase from April-June 2016, it added. Further the
report said, more young Indians are travelling this summer with 12 per cent of
the travellers in 18-24 age group compared to 9 per cent last year with in the
same age group.
As more young Indians are travelling, the mix of single
travellers has also increased to 36 per cent against 32 per cent last year, it
added. Indians, Gupta said, are widely opting for travelling to the previously
unexplored destinations and have been quite experimental with their travelling
More travellers this summer are heading to long haul
international destinations, which has registered 36 per cent growth in
bookings, it said. International travellers continue to prefer staying at 4 to
5 star hotels, it said.