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Domestic
Thomas Cook India Targets India’s High Potential Woman Traveller Segment

5 May, 2017

Thomas Cook (India) Ltd in a focussed initiative to leverage India’s strongly emerging segment of the Mommy traveller, has launched its Mother’s Day specials. This innovative portfolio has been carefully curated to address the unique needs of mothers and mothers-to-be (mother and baby-moon packages) and incorporates the special interests of India’s women travellers with Text Box: What Moms Want:

Top destinations

International: Singapore, Thailand, Dubai, Maldives, Mauritius

Domestic: Goa, Kerala, Rajasthan, Agra

Baby-moons: Maldives, Andamans, Goa & Sri Lanka

Most common inclusions: Shopping, nightlife, culinary tours, spa & wellness engaging experiences like shopping (and if required, with a personal stylist in tow!), sampling delicious global cuisine while learning to cook it, as well and local cultural tours and rejuvenating spa-wellness programmes.

Thomas Cook India’s Mother’s Day tour packages feature easy to access short-haul International destinations like Singapore, Dubai (including a stay in the resort destination of Ras-Al-Khaimah), Thailand, Sri Lanka, Oman, Maldives and Mauritius.

 To celebrate Mother’s Day, Thomas Cook India’s specials extend across a diverse spectrum, so its customers can opt for an all-girls BFF (Best Friend Forever) trip to Thailand and enjoy shopping, spa therapy and a fun session learning the ancient Thai martial art of Muay Tai (kick boxing) or experience the adrenalin rush of dive-sail-snorkeling in the Maldives and shopping and desert adventures in Dubai and Ras Al Khaimah.

 Rajeev Kale, Thomas Cook India’s President & Country Head - Leisure Travel, MICE, Thomas Cook (India) Ltd. said “India’s Mommy travellers are clearly the next growth drivers and our product teams at Thomas Cook India have developed unique packages, personalized to serve their needs. We understand that the Protagonist Traveller of today looks beyond the ordinary & likes to customize her packages, which is why we have taken into consideration not just accommodation and sightseeing, but also exciting elements like water sports, local cuisine & cooking, shopping; equally safety and cultural sensitivities of each country.”

 He added, “Travel serves as a great bonding experience and our Mother’s Day packages have unique mother-daughter itineraries, best-friend-forever trips as also kitty-party fun tours!”

 For an unforgettable Mother’s Day celebration, Thomas Cook India has included special shopping and spa vouchers, along with a complimentary massage for mothers in Thailand, Mauritius and Sri Lanka; also a complimentary upgrade to an exclusive Four-star resort. Thomas Cook India’s Baby-moon packages offer mums-to-be an opportunity of a special photo-shoot in the Maldives and complimentary foot massages in Oman and Thailand.

 



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