Department of
Tourism, Government of Kerala signed a
Memorandum of Understanding (MoU) with SilkAir
in the presence of Shri Kadakampalli Surendran,
Minister for Tourism, Govt of Kerala. The initiative is to jointly promote
tourism to Kerala from priority markets like Australia, New Zealand, China, Korea, Japan and Singapore by
conducting roadshows and other special marketing programs in the selected
cities.
“Department of Tourism has been looking for more
opportunities to spread words about the legacy of Gods own Country across all
the global markets and to further increase the tourist footfall in Kerala in
the coming years. I expect the agreement with SilkAir will benefit Kerala
Tourism in terms of more tourists from the four significant markets with the
help of its wide network and reputation as a quality service provider”, said Shri Kadakampalli Surendran, Minister
for Tourism, Govt of Kerala.
Effective for a period of one year from 26th
April 2017, this MOU will cover a series of joint activities including brand
advertising and promotional campaigns, tactical and digital marketing, familiarization
trips, trade fairs, joint roadshows and product development. The joint
activities are expected to help boost visitor numbers from Australia, New
Zealand, China, Korea, Japan and Singapore to Kerala.
Speaking about the partnership, Shri. Jagdish Bhojwani, General Manager
India, Silk Air said, ”We're
delighted to be associated with Kerala Tourism and we look forward to working
together on many exciting activities to promote 'God's Own Country' as an attractive
tourist destination to the world. Together with our parent company, Singapore
Airlines, we reach out to over 100 Destinations around the world and we’re
confident that our wide network will help in bringing more visitors to the
state. The group's commitment to excellence in customer service will surely
make every tourist’s Kerala experience special and memorable.”