Africa’s top travel show INDABA 2017 has been deemed an outstanding success as the show saw high-quality buyers from across the world. This resulted in more than 20,000 confirmed meetings being held over the three show days – an increase of over 20% compared to last year’s figure. This year, the show drew in over 7,000 delegates and nearly 700 media delegates who were thereby given an opportunity to see Durban.
The event drew the presence of, President Jacob Zuma who announced at the inaugration that following a comprehensive bid process, Tourism KwaZulu-Natal and Durban had been awarded as the annual event’s venue for the next five years.
ü 7,000 delegates
ü 1,449 local and international buyers
ü Over 1,000 exhibiting businesses from 18 African countries
ü 692 registered media representatives - 8% more than 2016
There were a number of exciting developments at this year's event, held at Durban's Inkosi Albert Luthuli International Convention Centre, including the rebranding and renaming of Africa's premier travel trade show to Africa's Travel INDABA. South African Tourism has used INDABA as a platform to launch - “I Do Tourism” (IDT) – an initiative that seeks to remind South Africans of the importance of the tourism industry and the role they can play as advocates for South Africa and for tourism.
South African Tourism chief executive Sisa Ntshona praised this edition of Africa's Travel INDABA as a resounding success: "This year was all about listening to the feedback from exhibitors and partners that resulted in some fundamental changes, to ensure the event stays fresh and relevant.”
Other event enhancements included the new Lap of Luxury pavilion, showcasing five-star products, and the Hidden Gems pavilion showcasing small tourism businesses," he explained.
Ms. Hanneli Slabber, Country Manager – South African Tourism, India said that, “INDABA 2017 has been a very successful trade engagement for us with a 25-member travel agent delegation from Mumbai, Delhi, Ahmedabad, Hyderabad, Kolkata and Raipur.
It remains one of largest and most interactive platforms for our trade partners to learn about the great products and iconic experiences that South Africa has to offer and to gain contacts with useful suppliers. As more Indians put South Africa on their itinerary, it is essential that travel agents have access to resources that will hone their destination expertise. INDABA gives them the chance to witness the breadth and depth of our offerings and find new products and experiences to add to their itineraries. We're certain that it has helped equip our partners to better sell South Africa to their clients.”
South African Tourism closed 2016 with a 21% growth and 95,377 travellers. The NTO is looking to achieve good growth in arrivals during 2017.
Africa's Travel INDABA 2018 will take place from 8 to 10 May 2018 at the Inkosi Albert Luthuli International Convention Centre in Durban.