| International |
| Mauritius has reported an 8% increase in visitors from India |
Mauritius has reported an 8% increase in visitors from India during the first six months of 2017, as compared to the same period last year, according to the Mauritius Tourism Promotion Authority.
As part of the promotional plan, MTPA India has already organised roadshows in tier II and tier III cities, and seminars for travel agents; hosted familiarisation trips for travel agents, wedding planners and media in the first half of the year. Starting July, MTPA will organise a four city roadshow in August 2017 in Delhi, Mumbai, Chennai and Bangalore. In an effort to engage consumers, MTPA India - India office plans to host shoots for TV Show, Films, celebrity cover shoots and fashion shoots just to mention a few.
The constant increase in visitor arrivals from India is the direct result of strategic industry partnerships to boost market awareness about Mauritius as a leisure, MICE & wedding destination. “Our brand positioning emphasises Mauritius’s natural beauty, luxurious indulgence & a range of activities for different types of travellers”, said Vivek Anand, Country Manager, MTPA India. He added, “We are working closely with India’s leading trade stakeholders to promote the destination as an ideal choice for the discerning consumer and this activities will continue in the second half of 2017.”