Authority of Thailand (TAT) has launched an official WeChat “Visit Thailand” application for Chinese Tourist, adding the
popular Mandarin Chinese social
media platform to exciting Thailand visitor information services available to
mainland visitors. TAT’s information support network also includes its Call Centre 1672 and the Online TAT Contact Centre, both already
available in Mandarin Chinese, offering instant information and assistance to
Chinese travelers in Thailand.
Suparsorn, TAT Governor said, “The
Chinese travel market is cut off and very different. It is vital; as the
country’s whole online ecosystem is effectively the largest closed ‘intranet’
in the world. WeChat “Visit Thailand” levels the playing field, giving Chinese
Tourist a preferred communication tool they trust in their native Mandarin
The application enables Thailand’s Tourism News and assistant to tourist online in images,
voice and video sharing option. Real time update on attraction, accommodation,
dining venues as well as local Thai experience from other important TAT
campaigns. It is available both in Thailand
and China, where tourist can ask
for tourist information and assistance 24 hours by sending a simple text
message to the application help desk.
China is Thailand’s largest tourist source market with
the country welcoming 8.8 million
Chinese visitors. During January
to July 2017, Thai received 20.41
million visitors. WeChat is currently China’s most popular social media
application with 889 million active
users. According to the China
Internet Network Information Center there were 731 million Internet users in 2016.
Apart from searching for information online, users can also book accommodation
and shop online.