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General
In May 2017, 30% Indian traveler blooming overnight in Germany

Mumbai, 08 September, 2017

Germany emerges as one of the most favored Leisure destinations for Indian Travelers. There is an astounding growth of 30% in visitor overnights in the month of May 2017. From January - May 2017 the country received 3, 29,860 visitor overnights making for a growth of 12.8% from India compared to the same period last year. For the continued promotion and showcasing the product development to Indian Trade German National Tourism Board (GNTB) organised Discover Germany Road show in Delhi, Ahmedabad and in Mumbai.

Roadshow saw the participation of 2 new German Partners this year namely Mc Arthur Glen Design Outlets (Factory Outlet Shopping Centres) and Vienna House (A Hotel Chain). The road show also saw repeat participation from several German Partners, including Maritim Hotels, KD German Rhine Line, Lufthansa German Airlines, Rail Europe, Cologne Tourism, Saxony Tourism and Stuttgart & SouthWest Germany. The partners were ecstatic to see the enthusiastic response from the travel fraternity in the city.

Mr. Romit Theophilus, Director Sales & Marketing, said “Year on year we have been noticing an increased interest from the Indian Travel trade in Destination Germany. This can be witnessed by the overwhelming participation received at our road shows. Furthermore, we have witnessed a growth in the overall perception of Germany as a favored leisure destination by the travelers; this is backed by the staggering increase in the number of Facebook fans for the Germany tourism Facebook page launched last year in February. Additionally the forecasted data from Airline seat load factors and our Overnight statistics prove that Germany is fast becoming one of the most sought after leisure destination for Indian travelers. From enchanting Fairy-tale castles to stunning Parks and Gardens, destination Germany is sure to entice your senses.  With each region offering a different sight to behold, the country is sure to appeal to the young and young at heart alike.”

The core Marketing Theme for GNTO in 2017 is “Germany- Palaces, Parks and Gardens”. The other ancillary themes include Nature, Smart Luxury and Barrier Free Travel. The objectives of this year’s core campaign has been to strengthen Germany’s image as a leading destination for vacationers keen on exploring magnificent Castles and Palaces across the country and its diverse cultural Heritage.

 



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