Macau, 15 September, 2017
The Department of Tourism, Government of Kerala has won The Pacific Asia Travel Association (PATA)
Grand and Gold Award 2017 for its Film Tourism Brochure in
the Marketing Media – Consumer Travel Brochure category.
P Bala Kiran, IAS, Director, Department of Tourism, Government of Kerala
received this prestigious award at the 32nd edition
of the PATA Awards in recognition of
its trend setting marketing initiatives, which have boosted the state's profile
as a must-visit destination. This year, PATA received 220 entries from 77
organizations and individuals worldwide. Film tourism is a growing
phenomenon worldwide, fueled by both the growth of the entertainment industry
and the increase in international travel. Given the impact of ‘Cinema’ on
behavioral changes on audiences, it has in recent years emerged as a powerful
tool for the development and promotion of destinations.
Mr. P. Bala Kiran, IAS, Director, Department of Tourism, Government of Kerala said, “The award has given us the opportunity to
showcase the picturesque locations to a global audience that Kerala has to
offer. Picturesque backwaters, pristine beaches, dreamy hill stations &
exotic wildlife are the key attractions to shoot any form of media. This award
is a testimony of the innovative marketing initiatives and promotional
activities undertaken by the tourism department of Kerala. Film tourism also
contributes to the overall economic development of the respective destination
through income generation, investment, job creation, etc. We at Kerala Tourism
are committed towards promoting tourism in a responsible manner.”
PATA Travel Mart is Asia-Pacific's premier travel show featuring unparalleled networking and contracting opportunities to help travel and tourism organization access decision makers, meet new clients, expand their networks, establish new relationship and consolidate existing business partnership. The PATA Awards were presented to outstanding entries in four principal categories: Marketing, Education & Training, Environment and Heritage and culture. This award is an addition to the long list of accolades of Kerala Tourism. The Brichure was conceptualized and designed by Stark Communication, the Creative and Brand Management Agency of Kerala Tourism.