Taipei City Government’s Department of
Information and Tourism is
attending the 2017 IT&CMA in
Bangkok, Thailand from 26 to 28
September 2017, with “Taipei Makes
Perfection” as its promotional theme. Building on and continuing the
word-of-mouth reputational boom stimulated by the Universidad, DOIT is
marketing Taipei’s MICE strengths and tourism with Southeast Asia International buyers.
the inauguration of visa-free entry for visitors from Thailand in August 2016,
the market for Thai travelers to Taiwan has been steadily heating up. The
number of visiting Thai tourists from January-July this year surpassed 160,000, 81.51% higher than in the same period in 2016, clear demonstration
how the Taiwan Travel Market has
been progressively grabbing the attention of the Thai public. The local night
markets were their favorite culinary destination, pearl milk tea their favorite
International Media held press conference on 27 September, 2017, DOIT Senior Specialist Chuen-Huey Jiang presented a speech on
the Taipei Makes Perfection theme,
and on Taipei’s marvelously successful hosting of the 2017 Taipei Universidad
as model, to showcase Taipei’s ability to stage
large-scale city events. According to DOIT statistics, to date this year
sponsorship assistance has been approved for a total of 133 MICE events to be staged in Taipei. Among these are 44 incentive-travel group tour cases.
Taipei, clearly, has become an important destination for incentive-travel
more international buyers to experience Taipei’s different cultural flavors,
DOIT has specially planned DIY movable-type printing activities for the
exhibition brimming with Taiwan historical heritage. Taipei’s most
representative showcase for religious art is Longshan Temple, and the traditional incense pouch has been
combined with the classic “Safety and
Good Health” Chinese-character blessing in movable-type printing. Another
movable-type printing selection, on an auspicious red envelope, is “Happy New Year, and Best Wishes”.
International buyers can try their hand at lead movable-type printing, and at
the same time create a memento of special meaning and symbolism that marries
the heritage of Longshan Temple, a
National Second Grade Historical Monument, with that of an incense pouch.
Through this interesting and meaningful interactive-experience marketing, and
providing international buyers with Happy Hour sample tastings of “Honey Taipei” and “Taipei Sweet Heart” confectionery treats. These draws are enticing
international buyers in to learn more about Taipei’s limitless cultural
flavors, and making the Taipei Pavilion one of the most popular stands with
this group at the exhibition.