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General
TCEB unveiled its marketing campaign for 2018 in IT&CMA

27 September 2017, Bangkok

TCEBs launches its 2018 marketing communication campaign was launched at the 25th Incentive Travel & Convention, Meetings Asia (IT&CMA)

TCEB emphasis on three fundamental pillars in this campaign, they are -

1. Fascinating Destination: Explore vibrant destinations brimming with captivating Inspirations. The key elements of the value proposition include: Perfect stops for Bleisure Trips: The country is ranked the 24thplace of the Most Popular MICE Destination in the recent ranking, conducted by International Congress and Convention Association (ICCA). Leading MICE cities namely Bangkok, Pattaya and Chang Mai also perform well in the ICCAs ranking. World Bangkok showed that Thailand is ranked the 46thplace on the Ease of Doing BusinessFor tourism, Phuket is ranked the 25thplace in the TravellersTop-Rated Places the world, by Trip Advisor. Extensive accessibility and Travel Routes: The expansion of basic infrastructure and MICE facilities offers endless opportunities for the business. Major development projects underway include international airports capacity expansion, U-Tapao International Airport upgrade, Laem Chabang Deep Sea Port expansion, and High-Speed Train development. Coloring your Business Journey: By offering the ‘real experience’ through fun-filled activities that combined with a uniqueness of Thai culture, Thailand can transform an ordinary business event into a unique and impressive experience. CSR experience reforestation without planting, or culinary experience Thai cooking class which showcases the cultural wisdom.

2. Business Empowerment: Resourceful Thailand offers essential collaborations for international opportunities. The key features include: Progressive platform for business ventures: The country offers growth opportunities for new business ventures that align with Thailand 4.0 economic policy, as well as the Thailands Eastern Economic Corridor (EEC) project which is the Special Economic Zone (SEZ) of ASEAN. Innovative borderless connectivity: Utilizing innovation to enhance the effectiveness of communications and business networking activities. Online marketing promotion campaigns and the development of a digital platform that help to facilitate the event organisers. The Heart of energetic collaboration: International and domestic collaborations for business events will highlight Thailands leading role as MICE destination in Asia. International and Domestic collaborations include TCEB & PCMA (Professional Convention Management Association) and TCEB & TEAM THAILAND.

3. Professional Passion: Meet passionate professionals with a touch of Thai vibrancyKey features include: Positive energy of warm and engaging Thais: Outstanding collaborative efforts between public and private sectors make it so much easier for international travellers to attend business events in Thailand. TCEB's cooperation projects that warm welcoming to MICE visitors with the Thai Welcome Package. Highly-skilled and effective talents: The competence of professionals in the Thai MICE industry is guaranteed by international institutions of human resource development, such as Certificated Exhibitions Management (CEM), and Certified Meeting Professional (CMP).

Mrs. Supawan Teerarat, Vice President of TCEBs Strategic and Business Development said, TCEB develops the operational strategy to be in parallel with the countrys economic development scheme. The objective is to promote the MICE industry into a key mechanism for propelling the national economy, guided by the governments vision of Stability, Prosperity, and Sustainability. A vital part of the strategy is the marketing communication which TCEB implements to enhance the uniqueness of the Thai MICE industry. The recent marketing communication campaign, THAILAND CONNECT Your Vibrant Journey to Business Success, TCEB has been introducing key fundamental pillars of MICE industry which include a diversity of destination, business opportunities, and people of Thailand. These strengths are well positioning Thailand as a leading destination for Bleisure activities in the region. Strengthening into Fascinating DestinationBusiness EmpowermentProfessional Passion, TCEB will continue to promote theses brand pillars via the vigorous promotional activities throughout next year." The IT&CM Asia is recognized as the leading international MICE event centered in Asia-Pacific. The show has been held in Thailand for 16 consecutive years and will continue until the year 2020. In this year, IT&CMA takes places during 26-28 September 2017, at the Bangkok Convention Centre at Central World. The show expects to welcomes 2900 trade visitors from 50 countries. TCEB hosted the pre-tour for the IT&CMA delegates and it was conducted at the Sampran Riverside offering the real experience through activities which combine the Thai agricultural science and incentive activities. Meanwhile, the post-tour is held in two routes, Chiang Mai and Trang, showcasing the MICE facilities which are capable for the corporate events.  

The marketing campaign is aimed at raising the industry profile and visits. TCEB expects that by the end of the year 2018, there will be 1,192,000 international MICE visitors, generating 112 billion baht of revenue to the country. International events which will be held in Thailand in the coming years include: the 2018 MDRT Experience and Global Conference during 1-8 February 2018; Bangkok Entertainment Fest during March-June; Sport Accord Convention2018 during 15-20 April 2018; ASEAN Sustainable Energy Week 2018  during 6-9 June 2018; ProPak Asia 2018 during 13-16 June 2018;  the 45thInternational Council for Traditional Music (ICTM2019)during 7-14 July; 31stCongress of Asia-Pacific Association of Cataract & Refractive Surgeon during 19-21 July 2018; Beyond Beauty Asean Bangkok 2018 during 20-22 September 2018; and Metalex 2018 during 21-24 NovemberMrs. Supawan concluded.

 



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