Kerala Tourism on 27 September, 2017 received six
National Tourism Awards 2015-16. Shri Kadakampally Surendran, Minister for
Tourism, Government of Kerala received the award by the President Shri Ram Nath
Kovind in New Delhi. The Department of Tourism, Government of Kerala has been
lauded with Hall of fame award for the ‘Most Innovative Use of Information
Technology - Social Media / Mobile App’ for the ninth consecutive year.
Kerala Tourism bagged two awards in the marketing
category, including ‘Best Tourism Promotion Publicity Material’ for a film
tourism brochure- ‘Your Next Blockbuster Destination’ and ‘Excellence in
Publishing in Foreign language other than English’ for a Spanish Brochure
titled “Reanimar – EnelPropioPais de Dios”, conceived and developed by Stark
Communications. The film tourism brochure highlights the picturesque beaches,
exotic wildlife, hill stations and unexplored backwaters that are amongst just
a few of the prime locations that can be used to shoot any form of media. The
Spanish brochure encapsulates the key attractions of the state, highlighting
why Kerala is considered to be the most sought-after destination across the
The state tourism also bagged Best Responsible Tourism
initiative for ‘Kumarakom’. The spirit of Kerala’s Responsible Tourism is based
on the availability of plenty of natural resources, skilled manpower,
supportive entrepreneurial community, strong local-self-governments, civil-society
organizations, multitude of micro enterprises, streams of professionals and
academicians, responsible media and responsive tourism industry.
Mr. Kadakampally Surendran, Honourable Minister for
Tourism, Government of Kerala stated, “It give us immense pleasure to be lauded
with the prestigious National Tourism Awards in six different categories.
Kerala Tourism has been focused on promoting the concept of ‘Responsible
Tourism’ for protecting environment and conserving cultural heritage. And, receiving
award for this significant initiative of the state emboldens the tourism
department to keep up the positive momentum.”
Lotus Destinations Pvt. Ltd., Cochin bagged award for
Best Tour Operator Promoting Niche segments other than MICE and adventure and Vivanta
by Taj, Kumarakom received award for Best hotel for 4 star categories and
Somatheeram Research Institute & Ayurveda Hospital Pvt. Ltd bagged award
for Best Wellness Centre.
With the aim to promote River-Cruise Tourism, the
Government of Kerala has envisioned Rs 300-crore project for 9 rivers in Kannur
and Kasaragod. The State government is planning to develop quite a few
adventure parks for thrill seeking enthusiasts. The government has allocated
Rs. 45 crores for Prasadam project and Rs. 20 crore for Green Carpet scheme for
Alappuzha, Enranjil, Neyyar and Thenmala.
The categories for other awards include Best State for
‘Comprehensive Development of Tourism’ and Best Civic Management of a Tourist
Destination Category ‘C’ for ‘Sarovaram Bio Park’. Sarovaram Bio-park is the
only eco-friendly bio-park in Kerala promoting the conservation of mangrove
forests and wetlands. The canal walkway, boating facilities, Otter Park,
Butterfly Park, bird sanctuary, aquarium, floating rafts, board-walk, park/
musical fountain, open air theatre are popular attractions there. Kerala
Tourism has initiated various innovative social media campaigns such as Kerala
Blog Express, Visit Kerala and Go Kerala bid wars app.
In June, Kerala Tourism launched digital campaign #Kerala
#IndiaForBeginners with an aim to promote Kerala as the best destination for
the tourist’s visiting India for the first time. Kerala Tourism is targeting
50% growth in domestic as well as international tourist’s arrival by 2021.
#IndiaForBeginners campaign has reached over 1,250,954 numbers of people with
6,283,431 impressions. The tourism board has reached out to a wider audience,
which gave extremely positive response. The state has been witnessing
consistent growth in Foreign Tourist arrivals since 2011. Kerala has hosted 10,
38,419 foreign tourists during 2016, with an increase of 6.23 %.