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Domestic
Making ‘God’s Own Country’ Shine

Kerala Tourism on 27 September, 2017 received six National Tourism Awards 2015-16. Shri Kadakampally Surendran, Minister for Tourism, Government of Kerala received the award by the President Shri Ram Nath Kovind in New Delhi. The Department of Tourism, Government of Kerala has been lauded with Hall of fame award for the ‘Most Innovative Use of Information Technology - Social Media / Mobile App’ for the ninth consecutive year.

Kerala Tourism bagged two awards in the marketing category, including ‘Best Tourism Promotion Publicity Material’ for a film tourism brochure- ‘Your Next Blockbuster Destination’ and ‘Excellence in Publishing in Foreign language other than English’ for a Spanish Brochure titled “Reanimar – EnelPropioPais de Dios”, conceived and developed by Stark Communications. The film tourism brochure highlights the picturesque beaches, exotic wildlife, hill stations and unexplored backwaters that are amongst just a few of the prime locations that can be used to shoot any form of media. The Spanish brochure encapsulates the key attractions of the state, highlighting why Kerala is considered to be the most sought-after destination across the world.

The state tourism also bagged Best Responsible Tourism initiative for ‘Kumarakom’. The spirit of Kerala’s Responsible Tourism is based on the availability of plenty of natural resources, skilled manpower, supportive entrepreneurial community, strong local-self-governments, civil-society organizations, multitude of micro enterprises, streams of professionals and academicians, responsible media and responsive tourism industry.

Mr. Kadakampally Surendran, Honourable Minister for Tourism, Government of Kerala stated, “It give us immense pleasure to be lauded with the prestigious National Tourism Awards in six different categories. Kerala Tourism has been focused on promoting the concept of ‘Responsible Tourism’ for protecting environment and conserving cultural heritage. And, receiving award for this significant initiative of the state emboldens the tourism department to keep up the positive momentum.”

Lotus Destinations Pvt. Ltd., Cochin bagged award for Best Tour Operator Promoting Niche segments other than MICE and adventure and Vivanta by Taj, Kumarakom received award for Best hotel for 4 star categories and Somatheeram Research Institute & Ayurveda Hospital Pvt. Ltd bagged award for Best Wellness Centre.

With the aim to promote River-Cruise Tourism, the Government of Kerala has envisioned Rs 300-crore project for 9 rivers in Kannur and Kasaragod. The State government is planning to develop quite a few adventure parks for thrill seeking enthusiasts. The government has allocated Rs. 45 crores for Prasadam project and Rs. 20 crore for Green Carpet scheme for Alappuzha, Enranjil, Neyyar and Thenmala.

The categories for other awards include Best State for ‘Comprehensive Development of Tourism’ and Best Civic Management of a Tourist Destination Category ‘C’ for ‘Sarovaram Bio Park’. Sarovaram Bio-park is the only eco-friendly bio-park in Kerala promoting the conservation of mangrove forests and wetlands. The canal walkway, boating facilities, Otter Park, Butterfly Park, bird sanctuary, aquarium, floating rafts, board-walk, park/ musical fountain, open air theatre are popular attractions there. Kerala Tourism has initiated various innovative social media campaigns such as Kerala Blog Express, Visit Kerala and Go Kerala bid wars app.

In June, Kerala Tourism launched digital campaign #Kerala #IndiaForBeginners with an aim to promote Kerala as the best destination for the tourist’s visiting India for the first time. Kerala Tourism is targeting 50% growth in domestic as well as international tourist’s arrival by 2021. #IndiaForBeginners campaign has reached over 1,250,954 numbers of people with 6,283,431 impressions. The tourism board has reached out to a wider audience, which gave extremely positive response. The state has been witnessing consistent growth in Foreign Tourist arrivals since 2011. Kerala has hosted 10, 38,419 foreign tourists during 2016, with an increase of 6.23 %.

 



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