Department of Kerala has launched a
unique marketing campaign “#GoKerala”
in association with Holiday IQ.
#GoKerala campaign is content led, multiple platform campaign with a dedicated
micro site, integrated touch points and targeted reach. Under this campaign, 5
lucky couples will get a chance to win a 10 days, all-expense paid trip to
Kerala and visit unexplored & pristine destinations of Kerala.
Mr. P. Bala
Kiran, IAS, Director, Kerala Tourism
and Managing Director, Kannur International Airport said, "Kerala Tourism
has always sought new and innovative marketing avenues to build Kerala as the
top tourism brand and destination. Hence, we are excited to partner with
Holiday where they have provided an innovative concept to invite real
travellers with varying preferences from their vast travel community to
experience the beauty and hospitality of Kerala & Kerala Tourism
department. A holiday itinerary, specially curated by Kerala Tourism and
Holiday IQ, will show these travellers a Kerala beyond its backwaters &
mere honeymoon destination to being a wholesome family destination - a true
taste of God's own country!"
The campaign has been live on all social platforms and
receiving overwhelming response from travellers across the country, looking for
the perfect destination to holiday this winter season. The idea is to promote
and showcase unexplored destinations of Kerala and position Kerala as a family
holiday destination across the country.
Mr. Rohit Rawal, Head of Brand Solutions, Holiday said, "as India's first and largest travel community, Holiday IQ has always been a pioneer in bringing experiential marketing to the Tourism sector. With the #GoKerala campaign, we have a unique opportunity to showcase Kerala in a fresh light, as experienced and authenticated by real travelers. We are grateful to Kerala Tourism, for showing faith in the Holiday platform's ability to lead this content- led campaign, while giving the travellers an experience of a lifetime."