Cox & Kings survey titled 'Decoding the Babymoon Trend' to understand the demands and choices
of the upcoming traveler’s segment of ‘Babymooners’.
Babymoon is a term that refers to a
brief vacation taken by would be parents to relax/travel before the baby is
This survey was conducted in metro cities including Mumbai, Delhi, Bangalore and Kolkata and spoke to women comprising
both pregnant women and new mothers. Interestingly
the survey has revealed that 82% of
the pregnant women wish to go on a Babymoon and the most preferred time is the
second trimester. 72% of the new
mothers had opted for a Babymoon during their pregnancy. 'Relaxation' being the
primary reason for women to take a babymoon, they feel it offers a great window
to have a child-free getaway. 65% of
women wish to take an international babymoon trip. The would-be mothers are
quite clear about who they want to accompany with 77% of them wanting to go with their husbands only and not the
Destinations' are the most preferred for 88% of the women as it offers
leisure beach walks and scenic views. The topmost priorities for the couple
while planning the babymoon trip are safety, duration of travel and medical
help. Goa, Jodhpur, Maharashtra and
Kerala have topped the list of most
preferred domestic babymoon destinations, whereas Seychelles, Thailand, Dubai and Sri Lanka top the list of most preferred international destinations.
97% of the respondents would disapprove adventure
trip. A majority of the pregnant travelers choose custom-made tours over group
tours. Close to 82% of the respondents
say they would opt for vacation spanning from 5 to 7 days with the rest
choosing less than 5 days. Irrespective of the location, 85% would consider
opting for a Travel Insurance.
Parenting is a huge responsibility which leaves couples little time for themselves. While pregnant, parents are both excited and nervous. A babymoon is the best option to relax and unwind as it is your last child-free getaway.