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Hotels
SaffronStays is acquiring and managing its presence in the South

Mumbai, 29 November 2017

SaffronStays is where Families Bond, a micro-hospitality start-up founded by Mr. Devendra Parulekar and Ms. Tejas Parulekar has already catered to over 13,750 guests from its strongest captive market in Mumbai. SaffronStays curates boutique homes across the country and partners exclusively to manage the hospitality operations, branding, marketing and reservations. Each home that wishes to be a part of the Leisure Home Network undergoes a series of stringent checks before being considered. Every Home goes through a rigorous 100 point checklist that involves upgrades to every aspect from tasteful interiors to landscaping, from staffing and their training to technology deployment, to deployment of SaffronStays processes and methods.

The brand that has acquired more than 30 exclusive homes across the country with a strong presence in Maharashtra, Goa, Tamil Nadu, Rajasthan, and Uttarakhand is now looking to replicate its successful model in Kerala, Karnataka, Tamil Nadu and Pondicherry with a target of acquiring and managing 45 homes with 180 rooms across 6 states by the end of FY 2018. Southern Regional Office in Bangalore to manage operations and maintain SaffronStays standards across the country.

Mr. Devendra Parulekar, Founder, SaffronStays says, “Tourism in South India is fueled by abundant Tea and Coffee Estates, culturally rich packages and royal, heritage homes. SaffronStays aims to tap into markets like Coonoor, Coorg, Munnar, Yercaud and Pondicherry that align with the brand outlook. We are specifically targeting watering holes of HNIs - exclusive clubs and associations like member-driven gymkhanas and Owners Associations to spread the word. These homeowners are money rich and time poor, and we want to restore and manage their estates for them. Owners of large ancestral homes in Coorg and Coonoor were the flag bearers of home stays in India, and we want to make sure their product is available to a larger market via our services. At present, the Indian leisure home market is sparsely populated - approximately 200,000 homes across the country. Over the next 7 years, this number is projected at 700,000 homes.”

 



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