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Travel Trades
Industry awaits the grand Silver Jubilee edition of ‘SATTE’

New Delhi, 

UBM India, leading B2B exhibitions organizer is all set to bring in the 25 Anniversary edition of SATTE - South Asian Travel and Tourism exchange from 31 January to 2 February 2018 at Pragati Maidan, New Delhi.

This year, the exhibition has witnessed a tremendous response from the industry with participation from over 1,000 exhibitors and representation of over 50 countries and 28 Indian states. SATTE will provide a comprehensive platform to domestic and international buyers and professionals from across the travel, tourism and hospitality industry along with National and State Tourism Boards (NTOs and STOs) to congregate and conduct business, arrive at solution-driven innovations to counteract economic uncertainties, and promote inbound, outbound and domestic tourism in India. This most favored industry platform is also well-supported by the Ministry of Tourism, Government of India.

SATTE continues to receive the support of international organisations and Indian travel trade associations such as World Tourism Organisation (UNWTO), Cruise Lines International Association (CLIA), United Federation of Travel Agents Associations (UFTAA), Indian Association of Tour Operators (IATO), India Convention Promotion Bureau (ICPB), Travel Agents Association of India (TAAI), Federation of Hotel and Restaurant Associations of India (FHRAI), Travel Agents Federation of India (TAFI), Association of Domestic Tour Operators of India (ADTOI) and IATA Agents Association of India (IAAI), to name a few. Moreover, Hotel and Restaurant Association of Bhutan (HRAB) is participating as exhibitor at SATTE. 

Spread over 3 days, SATTE 2018 will be witness to several exciting partnerships and announcements that promise to augur in new trends in the industry. Visitors at the signature expo can expect to witness a number of features including a special pavilion of 10 start-ups and venture capital firms to provide seed investments for captivating ideas.

Mr. Yogesh Mudras, Managing Director, UBM India said, “A diverse country like India has a huge tourism potential. The industry is growing at an unprecedented pace with the urban middle class taking to every kind of travel – from conventional package tours to independent and off-beat itineraries. Low-cost airlines and higher disposable incomes have ensured that Indians are travelling more than ever before. The Indian tourism industry is the fastest growing among the G20 countries. Ease of access through online portals and hassle-free bookings and accessible pricing will play a pivotal role in ensuring that India’s travel sector grows to a $48 billion market opportunity by 2020. SATTE is perfectly placed to provide a most comprehensive industry platform for every company that deals in the travel and tourism space. It showcases the true potential of tourism for India and other countries, all under one roof.  With this edition, SATTE will also achieve its Silver Jubilee milestone and we are excited to celebrate this expo by encapsulating 25 year’s success in the domain.”

SATTE 2018 will have an array of State Tourism Boards with many of them increasing their presence for the 25th edition of SATTE. So far, Gujarat, Madhya Pradesh, Himachal Pradesh, Andhra Pradesh, Odisha and Rajasthan have confirmed their participation. States such as Goa, Karnataka, Kerala, Uttarakhand, Punjab, West Bengal, Jharkhand, Tamil Nadu, J&K, amongst others are in the process of finalizing their participation for the coming edition. The eight North Eastern states will participate under the Incredible India Pavilion of the Ministry of Tourism, Govt. of India.

Foreign Tourism Boards such as Spain, Peru, Czech Republic, Ho Chi Minh City, Singapore, Hong Kong, Macau, Turkey, Philippines, Japan, South Korea, Fiji, New Zealand, Nepal, Bhutan, Bangladesh, Azerbaijan, Egypt, Israel, Sharjah, Dubai, Sri Lanka, Thailand, Malaysia, Taiwan, Mauritius, IndonesiaAbu Dhabi, Visit Russia, Visit Florida and Las Vegas, amongst others have confirmed their participation too. Others such as Seychelles, Italy, Greece, St Petersburg, Oman, are all set to confirm their participation soon.

SATTE launched a campaign titled ‘I am 25’ in the month of July 2017. As a part of the campaign, SATTE lined up a number of eye-catching events on 25th of every month to create more opportunities for the travel trade fraternity. The campaign included events such as -- SATTE pre-meet which was an informal get together of industry leaders and partners; a ‘Thought Leadership Summit’ which included 25 industry leaders speaking on a vast range of industry topics; a Single Malt Journey titled ‘Aged to Perfection’ which witnessed diplomats from various countries, leaders from the cross section of the industry and Whiskey connoisseurs; a ‘Travel Tech webinar’ that debated on topics like -- Distribution redefined, Consolidation in Online Market, Adoption of technology by offline players, product development and, the way forward; an evening of extravaganza for the women in the travel and tourism industry titled ‘Women in Travel’ which witnessed women leaders from all different segments of travel and tourism industry and a CSR initiative for the less privileged children in Mumbai.


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