The Republic of Maldives has launched new tourism slogan and logo, after over a year-long consultation and design process, involving industry and government.
The new slogan is ‘Maldives – Always Natural’, which is accompanied by a logo highlighting the country’s unique natural characteristics.
“The slogan and logo are designed to underscore the outstanding natural beauty of the Maldives, which tourists from all segments of the market consistently rate as one of their main reasons for visiting the country,” said Maldives Marketing and PR Corporation (MMPRC) Chairperson Thoyyib Mohamed.
The slogan and logo’s environmental theme is also designed to support the Maldives’ fishing industry: sustainable, pole and line caught tuna is the country’s second biggest export, after tourism.
The logo is developed by ‘QUO KEEN’ of Bangkok and London. David Keen, CEO of QUO KEEN said: “'We have created a brand that stands for the Maldivian people, for tourism and for all of industry. The slogan Always Natural talks to the people of the Maldives, to sustainability and to the ultimate tourism experience. The logo has been hand-crafted to define the natural elements of the country formed in a thumb print.”