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National Tourism Advisory Council Meets Strategies for Development of Tourism in 12th Plan

Union Tourism Minister, Shri Subodh Kant Sahai chaired the meeting of the National Tourism Advisory Council in New Delhi. Shri Sahai informed the council that for implementation of different strategies, the Tourism Ministry has asked Planning Commission for an allocation of about Rs. 23,000 crore in the 12th Five Year Plan as against the allocation of Rs. 5156 crore during the 11th Plan.  He said “I am confident that if requisite funds are made available to us, we will be able to take tourism to new heights and tap its full potential for India's development.” 

The Minister briefly outlined the strategies for development of tourism in 12th Plan, which is given below:-

Skill Development

Strategy I - Enhancing the Institutional Infrastructure of Hospitality Education by

 Opening new Institutes of Hotel Management (IHM) and Food Crafts Institutes (FCI)

 Augmenting the capacity of existing IHMs/ FCIs by strengthening and upgrading infrastructure

Strategy II - Hospitality Education to be broad  based to cover

 Universities / Colleges


 Industrial Training Institutes

 Vocational Education at +2  level through CBSE and other State Level Boards

Strategy III - Skill development through “Hunar Se Rozgar” programme through

  IHMs/ FCIs

 Govt./ Private educational/ training institutions recommended by State Govts.

 Classified hotels

 Programmes proposed for following trades: Food Production, Food & Beverages Services, Housekeeping, Bakery, Travel & Tour Facilitators, Home Stay owners/ workers, Valet Parking Assistants, Spa Therapists, Bell Boys, Golf Caddies, Security Personnel for Hotels.

Strategy IV - Skills of existing Service Providers to be certified through a stringent process to enhance their employability New sectors to be identified e.g. Restoration workers of heritage buildings (Neemrana)

Infrastructure Development

Strategy I - Identify 35 major Circuits/ Destinations (one in each State/ UT) - having potential to attract large number of visitors – for development in Mission Mode  on pattern of JNNURM and Delhi Mumbai Industrial Corridor

 To be identified by National Level Consultant engaged by Ministry of Tourism, in consultation with State Governments.

 A State level Project Monitoring Agency (SLPMA), funded by MOT, to be set up in each State for facilitating implementation of these projects.

 Govt. of India to provide approx. Rs. 270 crore for infrastructure development at each such Circuit – Proposed outlay of Rs. 9450 crore for 35 circuits.

Strategy II - Develop 20 Tourism Parks to be located in developed / underdeveloped / unexplored area of tourist interest

o       Each Tourism Park to have at least 50 acres of land. Sufficient land earmarked for Hotels, Convention Centres, Theme Parks, Skill training Centers. Facilities for craft centers / haats, entertainment & amusement, food street, sports and hosting of cultural events/ festivals. On pattern of Sentosa (Singapore), Cancun (Mexico)

o       Development of Tourism Parks - Through PPP / SPV of Central Govt. and State Govt. Land to be provided by State Govt. or private partner. Local community participation/ employment

o       Initially in Phase-I, 20 Tourism Parks to be developed in Mission Mode with an outlay of Rs 1000 Crore. State Government to provide tax incentives, speedy clearances, higher Floor Area Ratio (FAR) and connectivity. Central Government to provide core infrastructure and tax incentives. 

Strategy III - Identify Rural Tourism Clusters of 5 to 7 villages having unique craft, ethnic art form for development as Tourism Products

 Creation of tourism awareness in the host community

 Facilitating marketing of local products through creation of Craft Bazaars/ Haats

 Assist in developing basic local infrastructure and sanitation

 Development of Accommodation

 Home Stay facilities for tourists within the cluster

  70 RTCs to be identified & developed in 12th Plan with an outlay of Rs 770 Crore

Strategy IV - Existing scheme of development of tourism circuits / destinations to continue.

 The financial limit of Rs 5 cr and Rs 8 cr for destinations and circuits to be increased to Rs 7 cr and Rs 10 cr respectively

 Scope of the scheme to be enlarged by including ropeways, green buses, renewable energy, marine parks, infrastructure for film cities & film museums, etc.

Marketing, Branding and Promotion

 undertake widespread and aggressive promotional activities

 Develop New Markets

 CIS, ASEAN, Middle East and African countries

 Open new Representative Offices overseas for wider reach

   Promoting new tourism products

 Golf, Polo, Wellness, Medical, MICE, Caravan, Cruise, Adventure & Wildlife, Film

Hygiene and Sanitation

Lack of Hygiene and sanitation at tourist destinations major irritant for the tourists. To improve the situation

 Ministry to undertake extensive Social Awareness Campaign under 'Atithi Devo Bhav' initiative

 To involve NGOs, Schools, industry associations, etc. to carry out cleanliness drive at major tourist destinations

 Workshop  scheduled on 20th December, 2011

 Top priority by Ministry in sanctioning the setting up of wayside amenities, bio-degradable toilets and other cleanliness projects

Sustainable Tourism

For enjoying the advantage of tourism for a long period, its growth has to be sustainable. For this purpose efforts will be to:

 Based on the finalized Sustainable tourism criteria and indicators (STCI) of for tour operators and the accommodation sector, implementation of STCI certification to be done by the existing agencies already engaged in the process of certification, through innovative use of existing mechanisms.

 Financial assistance under the Ministry's Market Development Assistance scheme to be provided for representatives of recognized national associations to participate in workshops/seminars on sustainable tourism organized by reputed organizations in India or overseas.

Safe and Honourable Tourism

Ministry alongwith stakeholders already adopted Code of Conduct for Safe and Hon'ble Tourism. Scheme of “Tourist Facilitation and Security Organisation (TFSO) being implemented on Pilot Basis” Following further steps would be taken:

 Wide-scale dissemination of tenets of Code of Conduct for safe & Hon'ble Tourism

 Implementation of TFSO Scheme in all States/ UTs during 12th Plan.

Niche Tourism Products

 To showcase India as round-the-year tourism destination, promotion of following niche products:

 Adventure, Medical, Wellness, Golf, Polo, Cruise, MICE, Pilgirmage/ Spiritual travel, Film Tourism.

 Taxation and Incentives

Following measures are proposed

 Taxes levied on Tourism industry should be unified, rationalized and made globally competitive

 GST for tourism should not be more than 8%.

 Incentives available to hotels need to be extended to all tourism service providers under Sec 35 AD of Income Tax Act, 1961.

 The foreign exchange earned by hotels and inbound tour operators may be considered as 'deemed' exports and full service tax exemption be provided to them at par with other exporters

 Hotels may be considered to be included in the infrastructure lending list


 Setting up of an Inter-Ministerial Coordination Committee under the Chairmanship of Principal Secretary to Prime Minister with   members from concerned Ministries such as Civil Aviation, Road Transport & Highways, Urban Development, etc.

 In each State/UTs under the Chairmanship of Chief Ministers/ Administrator with members from concerned Ministries of the State Governments/ UT Administrations

   Planning Commission should help MoT in sorting out inter-ministerial and State level issues

 Planning Commission should increase the budget outlays of Tourism Dept in the Annual Plan  of  State/ Uts 

The Ministry of Tourism attaches utmost importance to the development and promotion of tourism in the North Eastern Region through its various plan schemes. It extends financial assistance to the State Governments/Union Territory Administrations including the States of the North Eastern Region, for tourism related projects which are identified every year in consultation and interaction with them under the following schemes.

 Product Infrastructure Development of Destinations/Circuits

 Assistance to Large Revenue Generating Projects

 Information Technology

 Fairs/Festival and Events


Union Tourism Minister, Shri Subodh Kant Sahai released Incredible India Promotional Calendar 2012 in New Delhi. Speaking on the occasion Shri Sahai said the Calendar projects India’s cultural diversity by showcasing the rich architectural heritage of the country, its natural beauty and the multitude of faiths, through various tourist destinations in the country. The Minister expressed the hope that the calendar will play an important role in promoting tourism in the country.

Each leaf of the calendar carries a border depicting the traditional fabric of the represented States alongwith a brief descriptive. The 12 page calendar depicts Taj Mahal, the back waters of Kerala, Lotus Temple of Delhi, Golden Temple, Mahabodhi tree of Bodhgaya, Tso-Moriri Lake of Ladakh, Kedarnath Temple, Victoria Memorial, Gurudongmar Lake of Sikkim, Hampi ruins, Jaisalmer fort and the National animal- Tiger.


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