Union Tourism Minister, Shri Subodh Kant Sahai chaired the meeting of the National Tourism Advisory Council in New Delhi. Shri Sahai informed the council that for implementation of different strategies, the Tourism Ministry has asked Planning Commission for an allocation of about Rs. 23,000 crore in the 12th Five Year Plan as against the allocation of Rs. 5156 crore during the 11th Plan. He said “I am confident that if requisite funds are made available to us, we will be able to take tourism to new heights and tap its full potential for India's development.”
The Minister briefly outlined the strategies for development of tourism in 12th Plan, which is given below:-
Strategy I - Enhancing the Institutional Infrastructure of Hospitality Education by
Opening new Institutes of Hotel Management (IHM) and Food Crafts Institutes (FCI)
Augmenting the capacity of existing IHMs/ FCIs by strengthening and upgrading infrastructure
Strategy II - Hospitality Education to be broad based to cover
Universities / Colleges
Industrial Training Institutes
Vocational Education at +2 level through CBSE and other State Level Boards
Strategy III - Skill development through “Hunar Se Rozgar” programme through
Govt./ Private educational/ training institutions recommended by State Govts.
Programmes proposed for following trades: Food Production, Food & Beverages Services, Housekeeping, Bakery, Travel & Tour Facilitators, Home Stay owners/ workers, Valet Parking Assistants, Spa Therapists, Bell Boys, Golf Caddies, Security Personnel for Hotels.
Strategy IV - Skills of existing Service Providers to be certified through a stringent process to enhance their employability New sectors to be identified e.g. Restoration workers of heritage buildings (Neemrana)
Strategy I - Identify 35 major Circuits/ Destinations (one in each State/ UT) - having potential to attract large number of visitors – for development in Mission Mode on pattern of JNNURM and Delhi Mumbai Industrial Corridor
To be identified by National Level Consultant engaged by Ministry of Tourism, in consultation with State Governments.
A State level Project Monitoring Agency (SLPMA), funded by MOT, to be set up in each State for facilitating implementation of these projects.
Govt. of India to provide approx. Rs. 270 crore for infrastructure development at each such Circuit – Proposed outlay of Rs. 9450 crore for 35 circuits.
Strategy II - Develop 20 Tourism Parks to be located in developed / underdeveloped / unexplored area of tourist interest
o Each Tourism Park to have at least 50 acres of land. Sufficient land earmarked for Hotels, Convention Centres, Theme Parks, Skill training Centers. Facilities for craft centers / haats, entertainment & amusement, food street, sports and hosting of cultural events/ festivals. On pattern of Sentosa (Singapore), Cancun (Mexico)
o Development of Tourism Parks - Through PPP / SPV of Central Govt. and State Govt. Land to be provided by State Govt. or private partner. Local community participation/ employment
o Initially in Phase-I, 20 Tourism Parks to be developed in Mission Mode with an outlay of Rs 1000 Crore. State Government to provide tax incentives, speedy clearances, higher Floor Area Ratio (FAR) and connectivity. Central Government to provide core infrastructure and tax incentives.
Strategy III - Identify Rural Tourism Clusters of 5 to 7 villages having unique craft, ethnic art form for development as Tourism Products
Creation of tourism awareness in the host community
Facilitating marketing of local products through creation of Craft Bazaars/ Haats
Assist in developing basic local infrastructure and sanitation
Development of Accommodation
Home Stay facilities for tourists within the cluster
70 RTCs to be identified & developed in 12th Plan with an outlay of Rs 770 Crore
Strategy IV - Existing scheme of development of tourism circuits / destinations to continue.
The financial limit of Rs 5 cr and Rs 8 cr for destinations and circuits to be increased to Rs 7 cr and Rs 10 cr respectively
Scope of the scheme to be enlarged by including ropeways, green buses, renewable energy, marine parks, infrastructure for film cities & film museums, etc.
Marketing, Branding and Promotion
undertake widespread and aggressive promotional activities
Develop New Markets
CIS, ASEAN, Middle East and African countries
Open new Representative Offices overseas for wider reach
Promoting new tourism products
Golf, Polo, Wellness, Medical, MICE, Caravan, Cruise, Adventure & Wildlife, Film
Hygiene and Sanitation
Lack of Hygiene and sanitation at tourist destinations major irritant for the tourists. To improve the situation
Ministry to undertake extensive Social Awareness Campaign under 'Atithi Devo Bhav' initiative
To involve NGOs, Schools, industry associations, etc. to carry out cleanliness drive at major tourist destinations
Workshop scheduled on 20th December, 2011
Top priority by Ministry in sanctioning the setting up of wayside amenities, bio-degradable toilets and other cleanliness projects
For enjoying the advantage of tourism for a long period, its growth has to be sustainable. For this purpose efforts will be to:
Based on the finalized Sustainable tourism criteria and indicators (STCI) of for tour operators and the accommodation sector, implementation of STCI certification to be done by the existing agencies already engaged in the process of certification, through innovative use of existing mechanisms.
Financial assistance under the Ministry's Market Development Assistance scheme to be provided for representatives of recognized national associations to participate in workshops/seminars on sustainable tourism organized by reputed organizations in India or overseas.
Safe and Honourable Tourism
Ministry alongwith stakeholders already adopted Code of Conduct for Safe and Hon'ble Tourism. Scheme of “Tourist Facilitation and Security Organisation (TFSO) being implemented on Pilot Basis” Following further steps would be taken:
Wide-scale dissemination of tenets of Code of Conduct for safe & Hon'ble Tourism
Implementation of TFSO Scheme in all States/ UTs during 12th Plan.
Niche Tourism Products
To showcase India as round-the-year tourism destination, promotion of following niche products:
Adventure, Medical, Wellness, Golf, Polo, Cruise, MICE, Pilgirmage/ Spiritual travel, Film Tourism.
Taxation and Incentives
Following measures are proposed
Taxes levied on Tourism industry should be unified, rationalized and made globally competitive
GST for tourism should not be more than 8%.
Incentives available to hotels need to be extended to all tourism service providers under Sec 35 AD of Income Tax Act, 1961.
The foreign exchange earned by hotels and inbound tour operators may be considered as 'deemed' exports and full service tax exemption be provided to them at par with other exporters
Hotels may be considered to be included in the infrastructure lending list
Setting up of an Inter-Ministerial Coordination Committee under the Chairmanship of Principal Secretary to Prime Minister with members from concerned Ministries such as Civil Aviation, Road Transport & Highways, Urban Development, etc.
In each State/UTs under the Chairmanship of Chief Ministers/ Administrator with members from concerned Ministries of the State Governments/ UT Administrations
Planning Commission should help MoT in sorting out inter-ministerial and State level issues
Planning Commission should increase the budget outlays of Tourism Dept in the Annual Plan of State/ Uts
The Ministry of Tourism attaches utmost importance to the development and promotion of tourism in the North Eastern Region through its various plan schemes. It extends financial assistance to the State Governments/Union Territory Administrations including the States of the North Eastern Region, for tourism related projects which are identified every year in consultation and interaction with them under the following schemes.
Product Infrastructure Development of Destinations/Circuits
Assistance to Large Revenue Generating Projects
Fairs/Festival and Events
Union Tourism Minister, Shri Subodh Kant Sahai released Incredible India Promotional Calendar 2012 in New Delhi. Speaking on the occasion Shri Sahai said the Calendar projects India’s cultural diversity by showcasing the rich architectural heritage of the country, its natural beauty and the multitude of faiths, through various tourist destinations in the country. The Minister expressed the hope that the calendar will play an important role in promoting tourism in the country.
Each leaf of the calendar carries a border depicting the traditional fabric of the represented States alongwith a brief descriptive. The 12 page calendar depicts Taj Mahal, the back waters of Kerala, Lotus Temple of Delhi, Golden Temple, Mahabodhi tree of Bodhgaya, Tso-Moriri Lake of Ladakh, Kedarnath Temple, Victoria Memorial, Gurudongmar Lake of Sikkim, Hampi ruins, Jaisalmer fort and the National animal- Tiger.