| Travel Trades |
| Agri Tourism wins the global 'Responsible Tourism' award at WTM London |
Pune based Agri Tourism Development Corporation (ATDC) has recently won the most prestigious global responsible tourism award 2011 in 'Best contribution to conserving cultural heritage' category at World Travel Mart, London.
ATDC organizes tourism experiences on working farms in India providing holiday experiences based on local agricultural traditions and creating job opportunities for local farmers, allowing them to diversify their livelihoods whilst preserving their way of life. The jury was impressed by the reliability of the idea, and how this primarily domestic tourism experience is helping to bring Indian tourists back into rural communities.