ITB Berlin, world's leading travel trade show will be taking place from 7 to 11 March, 2012. In 2011, ITB Berlin showcased a total of 11,163 companies from 188 countries displaying their products and services to 170,000 visitors, who included 110,791 trade visitors. In addition to Media, about 7,200 journalists attended, of whom over 1,800 came from abroad.
Parallel with the trade show, the ITB Berlin Convention, addresses decision makers in all segments of the global tourism industry covering a wide range of current industry topics. This year the topic that will generate enthusiasm is “The worldwide cruise industry today and tomorrow” on 7 March 2012.
With the dynamic expansion of the worldwide cruise industry attention is focusing increasingly on the subject of sustainability. International shipping lines have been introducing a whole range of ecological and social measures. Environmentalists and cruise experts are also calling for greater corporate social responsibility in the cruise sector.
Further session will discuss the fast-growing number of sustainability certificates and how trustworthy they are for both the industry and consumers. At ITB CSR Day the tour operator Studiosus will be talking about human rights in the tourism industry. The growing shortfall in specialists, plus competition for highly qualified young employees also presents the tourism industry with enormous challenges. For this reason the “war for talent” will be a new key topic at the ITB Future Day. Among other topics on the agenda will be ensuring high-quality services in a service-driven sector such as the tourism industry.