| International |
| Egypt Official Partner Country @ ITB 2012 |
ITB Berlin, 2012 will be focused on its partner country Egypt. ITB Berlin offers the ideal opportunity for the holiday destination Egypt to present its diverse touristic portfolio to the German and international markets and to improve its top-ranking among favourite holiday destinations even further.
Moreover, Egypt has been establishing itself more and more as a MICE destination. For this segment, the ITB as well offers the ideal context to increase contact to representatives of the international meeting & events industry.
As a partner country, Egypt will design the opening ceremony of ITB 2012 at the International Congress Centrum (ICC) Berlin with approximately 5,000 invited guests including high-level politicians and trade multipliers and be present with cultural events and culinary highlights during the fair.
The ITB is the ideal platform to communicate directly to B2B and B2C segments and to present to the world that Egypt is an eternally interesting destination with changing history, yet never fading beauty.