Marking the growth of India’s outbound in world tourism map, Canadian Tourism Commission (CTC) launches a new consumer advertising campaign specially for the Indian market. The website is designed with a fresh look and distinct features that would attract Indian Tourist to the destination.
Some highlight of the website will be –
• Destination Information • All unique packages for Canada with Rates will be introduced • Service Provider (Tour Operator) offering tours to Canada will be given link on the page • The lesser know destination and exciting excursion will be highlighted
And that’s not all, by just logging on and playing an interactive game, 6 lucky couples will win a free trip each to Canada! Apart from these mega prizes, there are many other great prizes to be won, including iPads.
Promoting the campaign amongst the local media and trade fraternity, Mr. Derek Galpin, MD, CTC-India & China, said, “India is one of the fastest-growing travel markets in the world. With the number of outbound travelers increasing every year, it is hard not to recognise the tremendous potential in outbound Indian Traffic".
When you log on to the newly launched website you are welcomed by Akshay Kumar, the very popular Bollywood star and Tourism Ambassador of CTC talking about Canada as, ‘This is my Jannat. This is our Canada.’ Akshay is indeed thrilled to lead and support the campaign for his favourite destination. Akshay was appointed as the Tourism Ambassador for CTC in 2010. Ever since he joined the CTC league, he has been tireless in his efforts to promote Canada as the premier four season leisure destination.
The website goes live on Thursday December 22, 2011. So, visit http://www.jannat.canada.travel and grab the opportunity of a lifetime to experience your ‘Jannat’ in Canada.
This campaign will lead to training of Travel agent who are keen interested to sell Canada. CTC will be conducting training session called Canadian Preffered Agent in various cities coming year. And on the go in March 2011 CTC will organise 3 days B2B Roadshow in Jaipur. For this event CTC will host around 70 Indian Travel agent and the 50 suppliers from Canada and they would be given a platform to interact with one another.