MICE industry holds enormous potential for any country. It is estimated that a person travelling to a country for a conference or convention spends anywhere four to eight times more than a normal leisure traveller.
Abu Dhabi and Dubai have been named the top MENA Meetings, Incentives, Conventions and Exhibitions (MICE) by Reed Travel Exhibitions.
Up-dates and new developments both in the region and globally will be presented at the Gulf Incentive, Business Travel and Meetings Exhibition (GIBTM) 2012. Set to be held from 26 – 28 March 2012 in Abu Dhabi, a REED Travel Exhibitions event, provides the ideal networking platform for the international meetings and events industry.
The event has witnessed growth over past 5 years marking Middle East with 38% and Asia with 20%.
Dubai is a key MICE destination ranked among the top 10 most popular business destinations in 2011, followed by Abu Dhabi, which is currently attracting 27% of events staged in the region. The capital is anticipated to attract 48% of events planned in the MENA region in 2012.
Significantly Malaysia, which attracted over 1 million international business event visitors last year. The Malaysia Convention and Exhibition Bureau (MyCEB) will be participating in GIBTM 2012, allowing delegates to find out more about this growing MICE destination.
India is also participating in GIBTM 2012 through the India Tourism Authority. Globally connected with over 50 international airlines and several domestic airlines, advanced technologies and facilities, personalized services and rich cultural heritage, are some reasons appealing, INDIA as MICE destination.
Kuwait Chamber of Commerce and Industry, Tourism Sector is one of the exhibitors debuting at GIBTM 2012. Other exhibitors includes Bahrain Tourism Company, Cyprus Tourism Authority, Dubai Department of Tourism & Commerce Marketing, Lebanon Saad Transport, Moevenpick Hotels & Resorts, Oman Tour.
GIBTM 2012's distinguished industry partners include Abu Dhabi Tourism Authority (ADTA), ADNEC, Etihad Airways and The Vision Destination Managementsm Authority, Rotana Hotels & Resorts, Seoul Convention Centre, Sharjah Commerce and Tourism Development Authority (SCTDA), Silversea Cruises, and Sri Lanka Convention Bureau.
More information on www.gibtm.com.