Kamat Hotels (India) Limited (KHIL) announces franchise opportunities for ‘The Orchid’, Asia's first certified eco-friendly five-star hotel. ‘The Orchid’ which is presently boasts of luxury Five Star Ecotel hotels in Mumbai and Pune, plans to penetrate its reach in all major cities nationally using the franchise route. The company expects to add 10 new properties to its portfolio by 2014. With a shortage of world class five star eco friendly hotels across the country KHIL eyes a vast business potential for the ‘The Orchid’ brand nationally.
Announcing the developments, Vikram Kamat, Executive Director, Kamat Hotels (India) Limited, says, “Today 87% of business travelers globally patronize green hotels and lately corporate in India have shown increased interest in hotel properties that adhere to eco friendly norms. Having pioneered the Ecotel revolution in the country, we are set to transform the hospitality industry with our unique franchise offering that will auger well for independent hoteliers to make their venture profitable. With our proven track record in operating premium hotels we attempt to drive utmost professionalism in the properties managed and marketed by us. The 74 international awards reiterate the efforts of The Orchid of being a pioneer amongst environment friendly hotels”.
Under management arrangements, ‘The Orchid’ offers marketing expertise, a recognizable brand image, professional expertise, advertising support in print & electronic, specialized technical services, loyalty card, project renovation support, existing customer & staff database, integrity audits, bulk purchasing, online support system, vendor management and a 412 strong sales force across the country and an established global sales network. The Hotel is connected directly via its own CRS and GDS to over 1.1 lacs agents and our 30 offices
KHIL will provide full training & support for hoteliers to turn their business around. The company will charge a very nominal maintenance fee per room, per month and provide a concrete system to optimize revenue, maximize profits and guarantee returns for each of the properties marketed & managed by them.
The Orchid Hotel being a division of Kamat Hotels also signifies the brands like-
VITS – Four star luxury business Hotel
Lotus – A Luxury Resort property
Gadh – Heritage Forts
Vithal Kamats Original Family Restaurants