· Indian Arrival 919,000 visitors in 2011.
· Indian visitors generated tourism revenue of 21,842.64 million Baht for Thailand, up 43.63% over 2009.
· From India 169 direct weekly flights to Bangkok.
The Tourism Authority of Thailand (TAT) has accorded India with a vital market status since Indian travelers to the Kingdom of Thailand have touched 919,000 visitors (Jan to Dec 2011).
As part of the process to further enhance the marketing strategies for India, Mr. Suraphon Svetasreni, Governor of Tourism Authority of Thailand led a delegation to Mumbai along with the Mr. Auggaphol Brickshawana, Advisor to TAT Governor and Mr. Phanom Kaributra, Executive Director ASEAN- South Asia & South Pacific Region Department.
Mr Suraphon Svetasreni, TAT Governor said, "We project Indian arrivals certainly will cross the one-million mark by 2012. Effectively, they will have doubled in just five years, a remarkable achievement indeed." According to the 2010 market profile figures, over 50% of total Indian visitors were first-time and free independent travellers, 35% were incentive travellers and 30% were holidaymakers. With an average expenditure of 4,751 Baht per person per day and an average length of stay 6.16 days in 2010.
The Governor in his presentation touched upon TAT's marketing strategies for the year 2012 which included focusing on four market segments such as Ecotourism, Golf, Health and Wellness, and Wedding and Honeymoon which have always been Thailand's strong points. Commenting on these niche market segmentation, TAT Governor Suraphon Svetasreni said, “The focus on the four niche-market segments is based on the global trend for more experiential tourism, especially among repeat travellers seeking to spend more focused time on a particular activity.” With regards to Ecotourism, the Governor also pointed out that the TAT has for years been undertaking environmental protection activities and projects such as the Green Leaf Certification Programme, the Thailand Tourism Awards programme, and the 7 Greens Concept, with an aim to promote environmentally-friendly tourism.
He also informed that there is also a strong flow of VFR (visiting friends and relatives) traffic, students, MICE travelers, and golfers. The most popular tourist destinations for Indian visitors are Bangkok, Pattaya, Phuket, Chiang Mai, Samui, Krabi, Hua Hin, and Kanchanaburi. Intra-regional tourism is showing a clear growth, particularly to the neighbouring countries of the Greater Mekong Sub-region. Indian citizens can obtain visa-on-arrival facilities at all international airports in Thailand and stay for up to 15 days.