Malaysia in 2011
· Tourists arrivals were 24,714,324 and earning was RM58.3 billion.
· Indian tourists were 693,056 (+ 0.3%) from last year with 690,849 arrivals.
· Branding as Luxury destination
Malaysia recorded overall growth in tourism last year as the positive effects of its luxury destination branding kicked in.
Minister of Tourism YB Dato' Sri Dr. Ng Yen Yen said this was in line with the Malaysia Tourism Transformation Plan 2020 of achieving 36 million tourist arrivals and RM168 billion receipts by 2020. “The branding of Malaysia as a luxury destination and our efforts to attract high yield tourists to Malaysia have been well-received and this has made a difference," she said.
Since 2010, the Ministry of Tourism had implemented various initiatives to draw high net-worth tourists to Malaysia with events like the Malaysia International Shoe Festival, Malaysia Contemporary Art Tourism Festival and the packaging of helicopter tours. Other events included private sector collaboration on the "A Journey through Time" luxury watch exhibition.
The top ten tourist generating markets from January to December 2011 were Singapore (13,372,647), Indonesia (2,134,381), Thailand (1,442,048), China (1,250,536), Brunei (1,239,404), India (693,056), Australia (558,411), United Kingdom (403,940), Japan (386,974) and Philippines (362,101).
“This year will continue to challenge us but we will proceed with efforts to promote Malaysia as one of the preferred holiday destinations in the region. I would like to take this opportunity to thank all our partners in the Malaysian travel trade industry and overseas, as well as members of the media, for their support,” she concluded.