India to Nepal
· 154,735 tourists (+28% compared to 2010).
· Arrivals in January 2012 compared to the same month in 2011 show a growth of 29.2%.
· 76 flights per week to India
The Nepal Tourism Board (NTB) is embarking on a 3-city road show with the aim of increasing awareness and educating the Indian traveller on Nepal's tourism products and offerings. The road show will target the Tier II cities of Pune, Ahmedabad and Indore on February 21st, 23rd & 25th respectively.
Commemorating this year as “Visit Lumbini Year-2012”, NTB is all set to invite the world to work towards creating a peaceful society through Buddha's message of peace and to make Lumbini, the birthplace of Buddha a centre of global attraction.
According to Mr. Diwakar Bikram Rana, Officiating Director, Tourism Marketing & Promotion, NTB, “India is the most significant market for the Nepalese tourism industry with approximately 1/3rd total market share. The Indian market is important for both in terms of value and volume.”
Pilgrimage, Leisure, MICE & Soft Adventure Activities are the primary segments Nepal is focusing on in Indian market currently.
Nepal is a prominent destination amongst Hindus across the world. Earlier known as the only Hindu Kingdom of the world, Nepal is thronged with thousands of Shiva-devotees especially during Mahashivaratri to pay homage to Pashupatinath. There is a popular belief prevalent among the Hindus that a visit to these sacred sites will ensure a prosperous earthly life and a rewarding after-life.
No visa requirement, good air connectivity, easy access by road, year round pleasant weather, favourable exchange rate for Indian currency are some of the major factors that contribute to Nepal's popularity as a favourite holiday destination amongst Indians.
NTB plans to promote soft adventure activities such as white-water rafting, biking, fishing, rock climbing, paragliding, ultra light aircraft and bungee jumping will be endorsed. New home stay facilities with ethnic flavour will also be promoted. The campaign will also include exclusive and luxury tourism products in terms of Casinos, Golf, Dining, Nightlife, Shopping of Indigenous Handicrafts, Woodworks, Pashmina, Carpets, Clothing, Souvenirs, Jewelery & Electronics. Weekend Breaks, Spiritual Weekends, Family Weekends & Adventure Weekends will be focussed on as well.