Indian arrivals to Kenya
· In 2011 - 58,986 (+24%)
· 70% of growth from 2007-2011
· Main inflow from Gujarat and Mumbai, followed by Delhi and rest the of India.
· Anticipate 10% to 15% increase in coming few years.
India has recently risen to be within the top 5 markets in tourist arrivals for Kenya. Witnessing a remarkable growth in tourism from India, a delegation led by Ms Jennifer Opondo, Head of Marketing, Kenya Tourist Board met over 500 Indian travel agents in India.
Talking to Safari Plus, Ms Jennifer Opondo said, “This year we are focusing to promote Kenya as MICE, honeymooners and family holiday destination apart from adventure and wildlife safari with various options of accommodations ranging from luxury to affordable neat and clean hotels. The incentive market has also shown an upward growth and KTB forecasts an even more accelerated growth in this segment.”
MICE: Kenya hosted 19 high profile conferences last year. KTB is closely liaising with the newly created National MICE secretariat to unveil a marketing campaign to attract international conferences.
Honeymoon: Kenya's diverse landscape is a perfect getaway retreat for couples. Whether at the luxury tented camps, bush dinners or balloon safaris.
Family: Kenya’s sanctuaries, conservation parks and animal orphanages, 5 marine parks and the legendary Maasai Mara offer great retreat for a family. Educate the kids right in the lap of nature giving opportunities to get close to animals at The Giraffe Centre in Nairobi or David Sheldrick Animal orphanage and Nairobi Safari Walk all in Nairobi.