Marriott Hotels & Resorts Launches “The Future of Work Innovation Co-Labs” To Offer Enhanced Hosted Work Experiences for Gen X and Gen Y Global Travelers
With mobile technology, the world is becoming interconnected and people need the right blend of spaces and solutions to support their different work needs throughout the day. Leveraging unique insights from IDEO and Steelcase, Marriott Hotels & Resorts aspires to revolutionize hosted work environments in hotels, while opening a dialogue around the evolving needs, desires and mindset of the Gen X and Gen Y global business traveler.
Marriott Hotels & Resorts - the flagship brand of Marriott International (NYSE:MAR);
Steelcase - the world’s leading workplace experience provider;
IDEO - global design and innovation consultancy.
Marriot and Steelcase
Having worked together for more than 40 years, Marriott and Steelcase have a history of collaborating to provide business travelers with satisfying work settings.
Marriot and IDEO
With its innovation and design heritage, IDEO’s contributions in behavioral research and the science behind how people work have been a critical success factor for Marriott International brands in the past.
“By 2013, almost 35 percent of the global workforce will work without an office. We are designing hotels for a new generation that is used to working how, where and often times whenever they want,” said Paul Cahill, senior vice president, Brand Management, Marriott Hotels & Resorts. “Marriott Hotels & Resorts is the leader in hospitality, and no one understands the changing nature of work better than Steelcase. Together, along with IDEO, we are excited to collaborate on the Future of Work, a working innovation lab designed to create solutions that innovate, elevate and evolve the hotel work experience.”
“People need environments that help them innovate and inspire them to do great work,” said Mark Greiner, chief experience officer, Steelcase. “With business executives working remotely more frequently, work has to go where they go. By bringing choice and control to a hosted-meeting environment, Steelcase, Marriott Hotels & Resorts and IDEO are delivering an unparalleled proposition for today and tomorrow’s global worker.”
“We’re thrilled to partner with Marriott Hotels & Resorts as well as Steelcase on this exciting endeavor,” said Beth Viner, Associate Partner at IDEO. “It is our experience that our most innovative clients in the hospitality sector understand that it is not just about changing the physical space but instead choose to focus their attention on behavior and design. Both Marriott and Steelcase are heavily invested in creating change that affects the total experience from beginning to end.”
Today’s work is more global and more social, and a new generation of workers demand and expect solutions that enable them to be untethered and collaborative. With the first phase of this collaboration under way, Marriott Hotels & Resorts demonstrates its deep commitment to re-imagining hospitality for a new generation of global travelers.