The Taj Group is a proud partner to the Public Diplomacy Division (PDD) of the Ministry of External Affairs (MEA) for its “India Is” initiative. The campaign was launched in 2011 with support of Incredible India (a Ministry of Tourism campaign) and is a distinctive crowd sourcing initiative, which invites a comprehensive and global audience to participate and share their experiences and perceptions about what exactly India Is. The Taj Group of Hotels have in the past committed itself to not only promote Indian art, culture, destinations and its people, but with its glorious past has come to personify the true spirit of India’s renowned hospitality and its regal culture.
The ‘India Is’ photography competition, scheduled to start in August 2012, and the ‘India Is’ Video Competition, scheduled to start in December 2012 will capture various facets of India and how India is perceived through the eyes of people from various walks of life. Taj Holidays will be offered as gratification and Grand Prizes throughout the duration of the ‘India Is’ Photography and Video Challenges which are being organized till March 31st, 2013. The Taj Holidays portfolio contains destinations and experiences that ‘stay with you’. Across palaces, islands and resorts, we make you one pledge - An outstanding experience; spanning various themes such as Royal Retreats, Family Vacations, Romantic Rendezvous, Cultural Carnivals, Soothing Spa Sojourns and Wilderness Getaways.
Speaking on the enterprise, Ms. Deepa Misra Harris, Sr. Vice President – Sales & Marketing, Indian Hotels Company Limited, said, “Initiatives like ‘India Is’ will play an important role in highlighting national and global expressions and perception about India and communicate the magic of our beautiful country through a vibrant and interactive platform . We thank the Public Diplomacy Division of the Ministry of External Affairs for giving us the opportunity to partner for such initiatives.”
With over 97 hotels in 56 locations across India with an additional 16 international hotels in the Maldives, Malaysia, Australia, UK, USA, Bhutan, Sri Lanka, Africa and the Middle East, the Taj is known for world-renowned landmarks to contemporary business hotels, tranquil beach resorts to realistic Rajput palaces. Moreover, Taj Safaris, delivers guests with the ultimate informational wildlife experience, based on a proven sustainable ecotourism model that also supports communities around the Lodges to jointly work towards tiger conservation, functional literacy, health and nourishing support, skill training & local enterprise development.