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Ireland is steadily emerging as a preferred location for Bollywood movie makers

Ek Tha Tiger, the latest movie from the Yash Raj Films (YRF) banner, starring Bollywood’ s most celebrated actors Salman Khan and Katrina Kaif, has been filmed extensively in the exquisite locales of Ireland. The movie also signals the emergence of Ireland as a preferred shooting destination for Bollywood. A family film, the movie is expected to do extremely well at the box office, as leading trade analysts predict.

 An important part of the movie has been shot in Dublin, which is portrayed as a modern and vibrant city, rich in history and culture. The movie has been shot at some of the unique and famous locations of Dublin, such as -Trinity College; Temple Bar; Ha Penny Bridge; along the Liffey river; Millennium Bridge; Grafton Street; The Luis Tram; Stephens Green Shopping Centre; Hodges & Figgis Book Store; Dublin Castle; Wicklow Street; Porterhouse Bar; Olympia & Gaiety Theatres; Harcourt street; Central Hotel; the Shelbourne Hotel; and Ormond Quay. 

 Mr. Simon Gregory, Director of Markets, Tourism Ireland, comments, "Bollywood is constantly on the lookout for exotic locations to shoot their movies. Ireland offers varied landscapes and this has resulted in a lot of Indian production houses now exploring the option of filming in Ireland. In terms of production it is lucrative in offering subsidies and benefits, as well as providing great locations for both romantic and action films. Award winning movies such as Brave heart, Saving Private Ryan etc were filmed here. We are sure that Ek Tha Tiger will join the ranks of these esteemed movies. We are thankful to Yash Raj Films and Director Kabir Khan for having chosen Ireland as a preferred shooting location.”

 Mr. Gregory further adds, “Bollywood has always been recognized as having a strong influence for potential Indian travelers. Tourism Ireland is confident that the film will help increase awareness of Ireland amongst India travelers who are constantly looking out for new destinations to explore. With this in mind, we have invested substantially to promote the film and raise awareness of Ireland as a location for Bollywood films. Tourism Ireland has also worked closely with the Irish Film Board to attract and facilitate film-making in Ireland.”

 Mr. Kabir Khan, director, Ek Tha Tiger, says, “Ireland was a rewarding experience for us. The locations were very exquisite and we also wanted to shoot the movie at a location which was hitherto untouched by Bollywood. Tourism Ireland and the Irish Film Board helped us tremendously in identifying the appropriate locales which not only added romanticism to the movie, but also helped us maintain our cost of production which is important for the success of any movie.”

 The movie was shot in September 2011in Ireland and will be released in 24 countries worldwide on 15th August 2012, reaching to an audience of over 100 million people.

 



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