| Travel Trades |
| 28th IATO Convention and a new outlook – Gour Kanjilal |
A recent visit to Mumbai has been a journey of several interesting discoveries. The purpose was to attend IATO’s Annual Convention held at the Trident Mumbai from 30th August to 2nd September, 2012. Also I thought this will be a good opportunity to meet business leaders, academics and get their insights on current and emerging issues related to the theme of the Convention was very apt and timely “Moving forward in Challenging Times – Together”. The individuals who shared their insights included Ministers, several experts from the industry senior, government bureaucrats, senior Academics, Sustainable Tourism Experts, and Marketing Experts, A Cutting edge banking officer talking about Hedging against US Dollar’s rise against Rupee, Fraud and Crime protection, Online Travel Business and Impact on Off Line Travel Agents, and a mix of subjects directly related to tourism business. The lectures were much focused. I found them very educative. Look for new Measure of Competitive Advantage and adapt to the new trends and how soon, are announced as the keys to success. How one can to adapt to the New Technology in Reshaping the Future Business was Common to all deliberations.
The Training and Skill Development to ensure timely delivery and guest satisfaction got emphasis. “In Sourcing” i.e. majority of the business of the company to be fully controlled and managed “in house” rather than “outsource” to third parties for short term financial savings was explained with case studies. The main idea where the emphasis was laid is known as “Core Competence” or moving towards in sourcing. With the rising need for multiple Competencies that include cutting edge insights, product innovation and development, efficient running, time and cost effective logistics, this core competence in sourcing is the need of the hour. It is because of all these reasons now more and more business companies are looking at “in sourcing” more seriously.
The emphasis in course of the deliberation was on more or less in every segment of the industry about “training of the employees” for deeper understanding of current and emerging technologies and focus on reorientation of their business models based on innovative development of technology.